“Social” Solutions Are The Problem

by Jay Deragon on 08/18/2010

The current administration has passed over 200 new laws within 18 months as proposed solutions to perplexing social, economic and political problems.  The average citizen has no idea what is in these “laws” until of course a new problem resulting from passed legislation appears. When problems begin to appear then more new laws will be introduced and passed only to create newer problems down the road. Problems piled upon problems create more problems, not solutions. But just maybe that is by design.

What is Behind Solutions Thinking?

Clay Shirky said “Institutions will try to preserve the problem to which they are the solution.”  Think about this in terms of self-preservation of markets, power, money and media.  Shirky also referred to a similar idea in a recent blog posting about the ways in which media companies and the media industry are often constitutionally incapable of changing because they are still solving the last problem. But most institutional solutions  for solving problems so their solution makes a market dependent upon them. If the market “thinks” your solution lessens the problem then the market will pay for less of a problem but the problem still exist and becomes bigger over time.

Real solutions disrupt old solutions that  create new problems. The word solution means  the act of solving a problem, question and resolution to a problem. Much of what we see in today’s use of social technology, while seeming innovative, is in fact not solving user problems rather perpetuating them. Perpetuation of a problem steals people’s time and productivity.  Enamored at  first by the utility the crowds adopt the technology then soon they find themselves stuck in the “usage trap” which steals time and productivity. Time and productivity are what determines the value of  our individual economies.

Today’s “usage traps” have been created as implied “solutions” offered by organizations and institutions who claim to be creating new value for the markets of conversations. The fight for our attention is in fact trying to keep our attention within “solution” containers that in reality only perpetuate our problem, lost productivity.

How We Change Old “Solutions” Thinking

The undercurrent of distaste for old media and business philosophies is growing daily. Whether it be politics as usual, media bias and traps, marketing tactics or general stinking thinking from the neck up the “crowd” is forming and the Hippies 2.0 movement is afoot. Tired of being forced to use and communicate in “silo containers” today’s 2.0 Hippies are fighting for freedom from institutional solutions that simply keep old problems.  We the people no longer want our intents, communications or connectivity to the human network controlled by suppliers whose philosophy reflects self-preservation mentality. Nothing about current political,economic or media solutions represent the want or willingness to innovate and expand the very thinking that created “constraints to trade” in today’s marketplace. Constraints to trade present anything which attempts to “contain” conversational exchanges that represent productive currencies.

Markets have pursued the same game over and over. Competing for the same audiences attention then capturing the audiences data only to be used to better target the audience with irrelevant offerings is the very thinking which led old markets to collapse. For markets to expand requires thinking from the outside in and not the inside out. Thinking from the outside means listening and learning from people’s intent and not containing people’s intent.

The way people change old solutions thinking is to create their own solutions. Watch what “communes of 2.0 Hippies” will do and stand by while they create their own solutions. The “people’s solution” will replace the markets solution which aims to capture communities.

{ 7 comments }

b3buy (Business 3.0 Corp.) August 19, 2010 at 1:30 am

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RT @JDeragon: “Social” Solutions Are The Problem #socialstrategy #socialbusiness [link to post] – social solutions means social biz

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AllenatCFM (Allen Howell) August 18, 2010 at 7:45 am

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RT @JDeragon: “Social” Solutions Are The Problem ##socialmedia ##socialstrategy ##socialbusiness [link to post]

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Alltop_Social (Alltop Social Media) August 18, 2010 at 5:50 am

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“Social” Solutions Are The Problem [link to post] Social-Media.alltop

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sfsmjobshoot (JobShoots) August 18, 2010 at 5:49 am

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“Social” Solutions Are The Problem [link to post] #news #socialmedia

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AronStevenson (Aron Stevenson) August 18, 2010 at 5:02 am

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“Social” Solutions Are The Problem [link to post] #socialmedia

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josephgrasso (Joe Grasso) August 18, 2010 at 5:01 am

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“Social” Solutions Are The Problem: Enamored at first by the utility the crowds adopt the technology th… [link to post] [email protected]

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smconnection (smconnection) August 18, 2010 at 5:00 am

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“Social” Solutions Are The Problem: Enamored at first by the utility the crowds adopt the technology then soon the… [link to post]

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