In an interview with the Wall Street Journal, Google CEO Eric Schmidt warns of the future consequences of social media and networks, and the vast amount of personal data that users put out there on the Web.
The article goes on to describe how Google is looking for what is next – that is, a world where the Google Icon no longer dominates the center of our lives. He warns future societies about creating a “future” by documenting the past. A future president, CEO, or just a job hunter can be haunted forever by the words and images that are becoming indelible in social media today. Mr. Schmidt insists that information is social currency.
Actually, I do not believe this to be true. I believe that is more likely than not a severe disruption is on the horizon which will deeply impact social media, Google, and Facebook, etc. This disruption will alter the course of the future that Google predicts.
All it would take is for humans to step up one more rung on the evolution ladder.
Think of it like this: a dollar is used to store and exchange value yet it is completely anonymous – you don’t know very much about it’s past or future – you do not need to know much about the exchange device in order to carry out the transaction.
Google is an information company, not a knowledge company. The next economic paradigm will be based on the creation, storage , and exchange of knowledge – not necessarily information. Knowledge exists only between the ears and once it is made tangible, I will not need to know where in the past that knowledge was excecuted – college keg parties included.
Neither Google or Facebook have indicated that they realize how value can be created, stored, and exchanged while maintaining anonymity if the public knowledge inventory were properly coded. Likewise, billions of people who use Social Media are dismally unaware that nobody else needs to posess any of their personal information to execute a knowledge transaction – seriously, noone. In fact, not only is relative anonymity a possibility, it is an imperative to market efficiency in Social Capitalism.
The “next Google” will, in fact, filter out irrelevant “information” as a means of creating time. Time is the real currency.
Google needs to figure out how to get the most worthy knowledge surplus connected to the most worthy knowledge deficit in the shortest amount of time. Information brokering alone can’t do this, so it’s Armageddon for whom?