Social Media Reveals Our Beliefs

by Jay Deragon on 09/24/2010

belief_intention.The relationship between belief and knowledge is that a belief is knowledge if the belief is true, and if the believer has a justification for believing it is true.  A false belief is not considered to be knowledge, even if it is sincere.

Social Media Reveals Our Beliefs

Social media is a process of revealing  people or organizations beliefs. People and organizations share stories, positions, information, knowledge and perspectives.  This sharing attracts others of common beliefs thus creating affinity of “believers”.

The power of social media is in its ability to reach one to one to millions thus the gathering of a crowd around common beliefs. The process of “gathering a crowd” , through the process of tweeting and retweeting, through the many tools of content distribution.

The dynamics are creating an information overload for the many while the few find and create new pockets of knowledge.  What becomes possible is revealed as new knowledge this revelation creates new believers.

What most people don’t realize is that the rate of discovery reveals an exponential rate of new knowledge growth and unless your active in the discovery you do not have any basis for believing the potential of what are being discovered.  Thus there is a great divide between those that believe and take part in social media’s potential and those who don’t even know what it is, what it can do and how to use it effectively and appropriately.

Even among existing users of social media we witness different beliefs in methods, in knowledge and perspectives about anything, everything and anyone. Whether it be political positions, views on the economy, philosophy, religion or even how to use social media for different purposes there are a variety of beliefs reflecting different levels of knowledge in what is and what isn’t true.

Who You Follow Reveals Your Beliefs

People tends to follow and connect with others based on common beliefs and the wish to learn more from those they follow or admire.  Some may follow others out of curiosity or simply to create larger numbers of followers from those whom they follow. The very process of following and or connecting reveals a belief in some theory which we believe to be true. Remember a false belief is not considered to be knowledge, even if it is sincere.

So how does one sort out what and who is worthy of belief? If what or who you believe has a justification (reasonable and necessarily plausible assertions/evidence/guidance) for believing it is true than chances are we will learn something new which will bring our knowledge and belief to a new level of wisdom.  If there is no knowledge or wisdom gained or given than most likely we are following a false belief. Following a false beliefs will take you to a dead-end road.

The road to a vibrant future is built on innovation and knowledge which enhances our productivity. The information highway are crowded, distracting and non-productive. The innovation and knowledge are in the side roads whose users are building more productive highways to the future.


Rosanna_Miller4 (Rosanna_Miller) September 28, 2010 at 8:34 pm

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Social Media Reveals Our Beliefs, [link to post]

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StarGazon (StarGazon) September 27, 2010 at 12:12 pm

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Social Media Reveals Our Beliefs via The Relationship Economy – .The relationship between belief and … [link to post]

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Maggie Brown September 25, 2010 at 6:20 pm

I’m in the learning phase about social media working to get the word out about my business and learn more about what drives consumer purchase decisions. I like the drawing about influences. Competing businesses bombard clients with messages and “catch phrases” and I’m glad I found your site to learn more!

Slava September 25, 2010 at 5:19 am

IMO that’s a main problem with social media… the “beliefs”.. whereas previously to have a book published or an article published you’ve had to od some real research, experimentation, validation – nowadays anyone can publish anything they thought. I see a lot of this in SEO field – reading blogs in this area is never-ending story of people who have beliefs that are just wrong (if they did a little experimentation – they’d prove it to themselves.. or at least they could’ve had done some googling on topic) The big problem is that this circle of “believers” read and consume these ideas and tell other “believers”. And a month later you have a crowd with very wrong ideas. It’s not limited to SEO – I see my friends exactly the same way consuming ideas about conspiracies, about UFOs, even about programming… Too easy to publish, no peer review and believer circle.. We need to make Internet a little better filtered.

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