Social Capitalism And The ROI For Social Media

by Jay Deragon on 09/12/2010

Social Capitalism can be summed up as Classical Capitalism except with the factors of production swapped from “Land, Labor, Financial Capital” to “Social Capital, Creative Capital, and Intellectual Capital”.

This video introduces a new way of looking at social media valuation. It should be obvious by now that people create value in social media – otherwise they would not do it. The monetization paradox is stuck on “how can this value expressed as a financial instrument”?

If you engage your clients in the same currency that they are trading among themselves, the greater the likelihood you will realize the value of the new media phenomenon

{ 12 comments }

Deepak Gupta November 20, 2010 at 5:41 pm

The days of consumers being a commodity and being hard sold by some fly by night salesman are over. Trust has to be earned and developed in our new economy, but in the end it’s well worth the investment!

NCiM2010 (Cindy Dupuis-Swigart) September 27, 2010 at 1:39 pm

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Social Capitalism And The ROI For Social Media [link to post]

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John Mack September 12, 2010 at 11:38 pm

Social capitalism is normally a term used t describe the form of capitalism operating within a Social Democratic country.

sfsocialmedia (JobShoots) September 12, 2010 at 9:02 pm

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Social Capitalism And The ROI For Social Media [link to post] #news #socialmedia

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BrianJPerkins (Brian J. Perkins) September 12, 2010 at 9:01 pm

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RT @JDeragon: Social Capitalism And The ROI For Social Media [link to post] #socialmedia #socialstrategy ##socialbusiness

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ingenesist (ingenesist) September 12, 2010 at 8:44 pm

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RT @BrianJPerkins: RT @JDeragon: Social Capitalism And The ROI For Social Media [link to post] #socialmedia #socialstrategy ##soci …

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ingenesist (ingenesist) September 12, 2010 at 8:43 pm

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RT @sfsocialmedia: Social Capitalism And The ROI For Social Media [link to post] #news #socialmedia

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webzucker (webzucker) September 12, 2010 at 6:02 am

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RT @AronStevenson-Social Capitalism And The ROI For Social Media [link to post] #socialmedia: http://bit.ly/aF7aae

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Quebreda (Jos Quaedvlieg) September 12, 2010 at 5:31 am

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RT @JDeragon: Social Capitalism And The ROI For Social Media #socialmedia #socialstrategy ##socialbusiness [link to post]

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AronStevenson (Aron Stevenson) September 12, 2010 at 5:02 am

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Social Capitalism And The ROI For Social Media [link to post] #socialmedia

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josephgrasso (Joe Grasso) September 12, 2010 at 5:01 am

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Social Capitalism And The ROI For Social Media: If you engage your clients in the same currency that th… [link to post] [email protected]

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AchieversNet (Achievers Network) September 12, 2010 at 5:00 am

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Social Capitalism And The ROI For Social Media: If you engage your clients in the same currency that they are trad… [link to post]

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