The True Value Calculation

by Dan Robles on 09/05/2010

COAL articleLarge 300x157 The True Value CalculationIn case anyone is wondering if Social media can drive Social Priorities  against Wall Street Priorities, they need not look any further than the cover of the New York Times. Here is a story from the August 31st edition about banks that step away from no-brainer money making business venture because of the social risks to their reputations and therefore, their bottom line.

It is obvious that new sources of energy will be hugely lucrative in the future – except when blowing up pristine Appalachian mountain tops or releasing vast CO2 emissions cracking oil from Canadian sands – both perfectly legal enterprises.

In the past, the struggle between those in favor and those opposed to, say, a coal extraction project played out largely in private and was heavily biased toward those with the deepest pockets. In the past, the developers had an advantage of vast money reserves to wage legal battles, political wrangling, and public relations campaigns against the lowly community action members. Now, this fountain of money may dry up in the future if banks step away, politicians become wary, and the public becomes increasingly informed of the true value of all alternatives.

“We’re taking a much closer look at a much broader variety of issues, not all of which are captured under state and local laws,” said Stephanie Rico, a spokeswoman for the environmental affairs group at Wells Fargo.

These dynamics are converging on something called a “True Value” Calculation. The True Value Calculation is the expanded ROI of a business venture which includes the positive and negative impacts on a much wider body of stakeholders in the sum total of viability. In the very near future, we may find that the True Value Calculation will become the rational basis of our democracy as social media aspires to the role of social vetting mechanism and politicians become increasingly irrelevant to anyone but each other.

{ 10 comments }

filter paper May 11, 2012 at 12:44 am

I had no idea that my food regimen (and a couple of other factors) had been placing me at risk for gout. Who knows how protracted this ailment had been stalking me ready to strike.

ingenesist (ingenesist) September 7, 2010 at 9:02 pm

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RT @JDeragon: The #TrueValue Calculation #socialmedia #socialstrategy ##socialbusiness [link to post]

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thubten (Thubten Comerford) September 7, 2010 at 8:29 pm

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The True Value Calculation #socialmedia #socialstrategy #socialbusiness [link to post] (via @b3buy & @JDeragon)

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SteveNyberg (Steve Nyberg) September 7, 2010 at 3:17 pm

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The True Value Calculation [link to post]

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jakeclark1 (Jake Clark) September 5, 2010 at 10:16 pm

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The True Value Calculation | [link to post]

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Doug September 5, 2010 at 9:14 pm

Going green and the environmental movement will be the next big thing in business.

b3buy (Business 3.0 Corp.) September 5, 2010 at 9:03 pm

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RT @JDeragon: The True Value Calculation #socialmedia #socialstrategy #socialbusiness [link to post]

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AllenatCFM (Allen Howell) September 5, 2010 at 8:37 pm

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The True Value Calculation #socialmedia #socialstrategy ##socialbusiness [link to post]

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holtcomm (Holt Communications) September 5, 2010 at 4:45 pm

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This was interesting The True Value Calculation [link to post] #socialeconomy

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DigitalAdAgency (DigitalAdAgency) September 5, 2010 at 8:02 am

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RT @JDeragon: The True Value Calculation #socialmedia #socialstrategy ##socialbusiness [link to post]

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