We all have profiles of ourselves everywhere. Our profiles “contain” relevant information about our educations, experience and interest. Every time we “tweet”, comment or write a post the context of what we share is also a reflection of our “profile“.
Organizational profiles also reflect relevant information about people, products, services and beliefs of the organization. What the organization shares and how it uses technology reflects its beliefs. These reflections are transparent for the entire human network to witness, observe, share and determine whether there is an affinity of interest.
Whether individually or collectively as an organization our profiles are mirrors of who we are, what we know and believe and the intent of our engagement with the human network. Over time and with increased engagement our profiles reveal more and more about what we believe which is reflected by what we know about and do with the human network.
Our “social profiles” are building our individual and collective “knowledge inventory” relevant to intellectual, social, creative and spiritual capital we all possess. Today our profiles are not indexed as knowledge assets rather our current profiles rest in contextual containers that reflect “key words” that create our on-line identity. Today none of the “contextual containers” are integrated into a taxonomy that indexes the “knowledge assets” each of us possesses or the collective knowledge inventory of our human network.
Profiles of Knowledge
People socialize around conversational content. Popular content may reflect creative perspectives, innovative ideas and insights about problems others want to solve or perspectives others seek. People also migrate to other people based on spiritual capital meaning common beliefs, principles and practices.
The sphere of influence that attracts people to other people represents the collective value attributed by the four elements of “knowledge assets“. Social currency is represented by the value of our individual knowledge assets which are reflected by our engagement with the human network. Our engagement is reflected by our exchanges with others and the perceived value of those exchanges.
Now imagine being able to access a “Knowledge Inventory” that indexed people who have the right combination of “knowledge assets” that could be used to solve whatever problem people, organizations and institutions seek to solve.
Building an Inventory of Value
Most people and organizations don’t stop and think about the type of inventory they are building on the net. When you consider how search engines are advancing everything we put onto the internet is like an inventory of information, some valuable and most of it worthless. The inventory is being stored in virtual libraries that our grand children’s children will be able to access. The value of any inventory is directly proportional to how quickly it is turned over, in other words consumed and used to create inventories for others to use.
Short term thinking has people and organizations consumed with the use of social technology for the moment. Today’s usage of social technology reflects a focused on advertising and marketing schemes which are focused on gaining short term results. There is little in inventory value being built accept maybe entertainment and lessons learned. If people and organizations would think long term then their beliefs about use of social technology as building an inventory of value then we would see a change in value creation and propagation. This change would shift from propagation of information to creation and sharing of knowledge as inventory of value for use.
Whether an individual, organization or society at large having access to the right “knowledge inventory” at the right time represents a significant increase in productivity. Productivity is what fuels the economy. Any economy is tied to productivity. Economic growth is defined as any production increase of a business or nation (whatever you are measuring). Real economic growth consists of an increase in production input and an increase in productivity.
The value of accessing the right value inventories applied to any given problem, any new innovation or market opportunity is increased productivity. People and organizations are the “containers” of knowledge. Being able to create a knowledge inventory accessible to everyone enables everyone to increase productivity. Doing so would fuel a new economy based on a new kind of social currency. Adding value to the human network by adding to each other’s knowledge inventory is social currency that creates economic value for generations to come.
The reason we are not creating an inventory of value is because philosophically we are out of touch with the soul of the human network.