Social Currency Takes Flight

by Dan Robles on 12/10/2010

Private Aviation is the first of several industries planning to launch a new class of business methods built on a “Social Value Game” developed by  The Ingenesist Project .

Social Flights is a virtual airline which aggregates communities according to their interests, knowledge assets, and social graph.  Social Flights matches people with mid-distance transportation options that deliver them exactly where they want to go in a shortest period of time and the least amount of harassment.
By the time you factor in Social Value, the price of private air travel becomes highly competitive.

In this variation, The Airplane Game has 4 players; (1) A traveler, (2) accredited private jet operators throughout the US, (3) travel services vendors, and (4) a 3rd party entrepreneur.  The objective of the game is for each player to act in their best interest to ultimately produce a door-to-door cost of traveling between two geographic points on a private jet equal to or less than the cost of making the same trip on comparable modes of transportation. The true door-to-door cost will be denominated in social currency and then converted to financial currency to establish a par value.

The Airplane Game scheduled for departure in 2011

The game starts when a traveler states a anonymous intention to geolocate between their zip code and any distant zip code.  This intention will be sent to a private jet carrier who will establish a price for each seat based on a full plane.  Next, vendors for products and services matched to the traveler’s intensions – such as ground transportation, hotels, restaurants, interests, and tourist attractions at both zip codes – will assign a contingency coupon of known face value against the airfare of the private jet seat thereby lowering the cost of the seat.

Enter Social Entrepreneurs

Next, 3rd Party Entrepreneurs will use social media to locate seat inventory to put in play.  Then, they will locate product/service inventory to put that into play.  Finally, they will locate “Social Inventory” in each zip code to fill the jet and drive down the ticket price even further in what amounts to social arbitrage. The Social Flights Algorithm will compare the social value such as time savings, carbon footprint, airport congestion, and experience quality against the comparable modes of transportation, such as car/bus/train/commercial aviation, and provide a par value for each option.

Social Value Conversion Factor

Social profits can be maximized where people are empowered to travel point to point consistent with their social graph rather than car, train, or hub and spoke commercial aviation modes.  Decreasing social friction increases social profits.  This launch further demonstrates how any asset, from jets to zip cars to public infrastructure, can be leveraged to create abundant social value. The aggregate effect of such businesses will  establish a conversion factor between social currency and financial currency from which any number of social productivity applications can be built and monetized.

Previous post:

Next post: