You Are A “Social” Bank

by Jay Deragon on 12/29/2010

Banks make money on our deposits, our transactions and lending us money. The economic models for banks are old and subsequently there is little differential from one bank to another.

The customer experience is largely the same and yet bank after bank uses the tag line “relationship banking.” Bank relations do matter just like any organization selling products and services but the dynamics of relationships are changing and we as individuals are becoming our own bank.

What do banks do? They manage relationships, transactions and the more they manage the more they make.

In the on-line world we individually manage relationships, transactions (conversations) and the more we manage the more we learn. Learning is in fact an economy because people take what they learn and create something with it. Study after study shows the more we know (from learning and experience) the more worth we have in our knowledge inventory that can be “used” to make more with and from each other.

What Does Your “Social Bank” Do?

People engage in “communities”  which would creates a “digital marketplace” of conversations. The conversations are tagged and categorized by interest and people find answers to common business questions. Answers to these questions represent a “marketplace” which in the end creates an exchange of value which create transactions.  You are a bank making and depositing social currency that gets transformed into economic value.

The on-line world is filled with terms and definitions, models and ideas about the creation and trading of a new currency, social currency. Could “currency” be the same as it always has been just transformed into a different medium with different influences?

Social currency is information shared which encourages further social encounters. Money is a currency that pays for an exchange of value between the buyer and supplier. When the buyer is satisfied with their value the natural human reaction is to share the value received with others. Revenue, money, is produced when the exchange for goods and services is propagated by social currency. On the other hand social currency produces a value exchange of information about people and things without an exchange of money. So if “currency” represents value exchanged then social currency is and has always been the input that influences the output for an exchange of money.

Your “Social  Bank” Trades Social Currency

Currency is a medium of exchange and as such as long as a buyer and seller agree on the value of something then the exchange represents a currency, call it social, goodwill or any damn thing you want to…it is an exchange of value.

Our social currency is being traded on-line and off line based on our actions and words.  Our “balance sheet” is transparent for anyone to review, analyze and use for their own objectives. Our “social credit score” is a measure of value we propagate, share and create with and for others to use. In addition, our social credit scores are influenced by the social graphs of others we know and associate with,  risks can be predicted and mitigated  based on what and who we know.

You are a bank. What  you deposit can work against you as well as for you. Your deposits can appreciate or depreciate ased on the value of your contributions to the human network.

Social currency favors intangible things–ideas, information, and relationships and turns them into tangible. All of  these are intensely interlinked. These three attributes produce a new type of marketplace and a currency, one that is rooted in an exchange of value rooted in relational attributes that create trust, respect and appreciation.

Communications is what social technology are all about — it drives all currency. Communication is the economy. Communications are the foundation of all economic systems. All currency are built on social systems. Social media are communications, the new economy.

{ 2 comments }

piotr klimaszewski June 13, 2011 at 6:54 pm

I use google translate because some may be incomprehensible put underneath the original letter in Polish

someone help me beg for help I have already written these emails to hundreds or thousands of people in the world’s richest and most prosperous companies, unfortunately without any response a good day would like to ask on behalf of myself and my father both conducting economic activities in the industry I work clothes and my dad in the power industry both our companies are on the verge of bankruptcy my dad founded the company in 1986 and I in 2006 in 2006, several employees left from my dad and started his own company with the same profile of activity taking us to 90% of customers along with them went to them my was a girl with whom I was 10 years people who have gone from my dad and started a competitive firm have the same arrangement with the local police for what my family and me are discriminated against and persecuted for what I most feel it every day in both his work and on the street today More than half of employees in the company my dad was released together with me was the number of unpaid loans used to my dad
employed over 10 employees will now be only three of these are the people that the pension was only after several years and know that they will not find employment now, our situation is dramatic last daddy had to pledge the house where we lived for the repayment of debts in addition to taking care of a 18 year old girl who comes from a dysfunctional family and was broken up a criminal group dealing with, inter alia, prostitution and pimping has been forced into prostitution and I do not have the financial resources for protection for her because I turn up the heat a request on behalf of myself and my dad because he is too proud a man to ask someone for something so I ask me on his behalf for a loan or donation-free no matter what the amount might be, for example one million U.S. dollars from my calculations comes out that even paying that kind of money on deposit to the bank for the year, you can multiply the money and the interest to pay off debts that we have a
eg, after a year or two to give back the money I know that such letters are replaced by the state and hundreds or even thousands, but I would ask a state to consider this request positively look forward to a response on this issue even when the rejection thank you and sorry for the busy time of Peter I greet Klimaszewski Poland street postcode Konopnickiej 5 25-406 Kielce PW AP-TECHNIC Piotr Klimaszewski in the century, ap-technic. pl
Tel: +48 698 677 151 +48 (041) 332 72 33
gives the number of bank accounts to which contributions can be made
every cent counts
PL 70 1140 2004 0000 3802 5327 9194 BIC / SWIFT BRE Bank: BREXPLPWMBK
recipient P.W. AP-TECHNIC Piotr Klimaszewski Street. M. Konopnickiej 5 postcode 25-406 Kielce POLAND
address of the BRE Bank SA INTERNET BANKING, al. Pilsudski 3, 90-368 Lodz. POLAND

PL 19 1090 2040 0000 0001 0528 3314
SWIFT Code: WBKPPLPP
recipient
Peter Michael Klimaszewski
ul. (Street) W. Kadlubek 56B
Post Code 25-406 Kielce POLAND
Bank Address
Bank Zachodni WBK SA
Address:
st. (Street) Market 9 / 11
postal code 50-950 Wroclaw Poland
if possible please send out e-mails to your friends

niech mi kto? pomo?e b?agam o pomoc napisa?em ju? takich emaili setki albo tysi?ce do najbogatszych ludzi na ?wiecie i najbogatszych firm niestety bez ?adnego odzewu dzie? dobry zwracam si? z pro?ba w imieniu swoim i mojego ojca oboje prowadzimy dzia?alno?ci gospodarcze ja w bran?y odzie?y roboczej a mój tata w bran?y elektronarz?dzi obie nasze firmy s? na granicy upad?o?ci mój tata za?o?yl firm? w 1986 roku ja w 2006 w 2006 roku kilku pracowników odesz?o od mojego taty i za?o?yli w?asn? firm? o takim samym profilu dzia?alno?ci zabieraj?c nam 90 % klientów razem z nimi odesz?? do nich moja by?a dziewczyna z któr? by?em 10 lat Ludzie którzy odeszli od mojego taty i za?ozyli konkurencyjn? tak? sam? firm? maj? uk?ad z lokaln? policj? przez co moja rodzina i ja jeste?my dyskryminowani i prze?ladowani z czego ja najbardziej odczuwam to codziennie zarówno w swojej pracy jak i na ulicy obecnie ponad po?owa pracowników w firmie taty zosta?a zwolniona ??cznie ze mn? zosta?em z niesp?aconymi kilkoma kredytami kiedy? mój tata
zatrudnia? ponad 10 pracowników teraz zostanie tylko trzech s? to ludzie którym do emerytury zosta?o tylko po kilka lat i wiadomo ?e nigdzie nie znajd? ju? zatrudnienia sytuacja nasza jest dramatyczna ostatnio tata musia? zastawi? dom w którym mieszkamy za sp?at? d?ugów ponadto opiekuj? si? te? 18 letni? dziewczyn? która pochodzi z patologicznej rodziny i by?a w rozbitej grupie przest?pczej zajmuj?cej si? mi?dzy innymi prostytucj? i str?czycielstwem by?a zmuszana do prostytucji i nie posiadam ?rodków finansowych na ochron? dla niej dlatego zwracam si? z gor?ca pro?b? w imieniu swoim i mojego taty poniewa? on jest zbyt dumnym cz?owiekiem aby prosi? si? kogo? o co? dlatego prosz? ja w jego imieniu o udzielenie po?yczki bezprocentowej lub darowizny w oboj?tnie jakiej kwocie móg?by to by? np milion dolarów z moich wylicze? wychodzi ?e nawet wp?acaj?c tak? sum? na lokate do banku za rok mo?na pomno?y? te pieni?dze i z tych odsetek sp?aca? d?ugi które mamy a
np po roku albo dwóch odda? spowrotem te pieni?dze wiem ?e takich listów otrzymuj? pa?stwo setki albo i nawet tysi?ce ale prosi?bym bardzo aby pa?stwo rozwa?yli t? pro?b? pozytywnie licz? na jak?? odpowied? w tej sprawie chocia?by nawet odmown? dziekuj? i przepraszam za zaj?ty czas serdecznie pozdrawiam Piotr Klimaszewski Polska ulica konopnickiej 5 kod pocztowy 25-406 Kielce P.W. AP-TECHNIC Piotr Klimaszewski w w w. ap-technic . pl
tel. +48 698 677 151 (041)332 72 33
podaje numer kont bankowych na które mo?na dokonywa? wp?aty
liczy si? ka?dy cent
PL 70 1140 2004 0000 3802 5327 9194 kod BIC/SWIFT BRE Banku: BREXPLPWMBK
odbiorca P.W. AP-TECHNIC Piotr Klimaszewski ul. M. konopnickiej 5 kod pocztowy 25-406 Kielce POLSKA
adres banku BRE Bank S.A. INTERNET BANKING, al. Pi?sudskiego 3, 90-368 ?ód?. POLSKA

PL 19 1090 2040 0000 0001 0528 3314
Kod SWIFT banku: WBKPPLPP
odbiorca
Piotr Micha? Klimaszewski
ul. (street) W. Kad?ubka 56B
post code 25-406 Kielce POLSKA
adress bank
Bank Zachodni WBK S.A.
Adress:
ul.(street) Rynek 9/11
kod pocztowy 50-950 Wroc?aw Polska
je?li to mo?liwe prosz? o rozes?anie tego mejla swoim znajomym

Social-Networking-Success.com December 29, 2010 at 8:13 am

We love the comparison between the social interaction of your business and making a deposit at a bank. On the flip side, businesses need to be careful that their social interactions are not withdraws either!

Comments on this entry are closed.

{ 21 trackbacks }

Previous post:

Next post: