What Is Facebook Becoming?

by Jay Deragon on 01/17/2011

Via: Online Schools

Facebook surrounds us. Most major media channels, brands, organizations, trade groups, non-profits and institutions have a presence on Facebook. Besides being on Facebook everyone is pointing everybody to “connect” with them and their audience on Facebook.  Over 70% of the US population is on Facebook and the exchange of daily conversational activity is staggering.  This continued behavior  ought to make us ask what is Facebook becoming rather than what is Facebook today.

Revolutionary Representation

The activities generated via Facebook and the represented influence on the human network point to revolutionary change in human behavior, market interactions and consumption. These representations are more relevant to what the future will be than they are to what is happening on Facebook today.

The significance and meaningful representation of Facebook’s activity has more to do with the world we live in than it has to do with Facebook. So one must ask what is significant and meaningful about the activities vs. what is significant and meaningful about Facebook.  Here is my top ten observations which I would label as significant and meaningful:

  1. Human interactions are necessary for life as we define it. Without it we cannot learn, experience or relate to the world around us. Increased interactions redefine the significance and meaning of life.
  2. Relationships influence our thinking. Marketing and advertising are losing their influence.
  3. Accelerated learning fuels creative thought. Knowledge expands from creativity.
  4. Creative thoughts shared with a crowd fuel innovative ideas.
  5. Innovation represents a change in thinking which influences our conversations.
  6. When markets are influenced by conversations then markets try to influence the conversations.
  7. Influence is no longer a measure of “klout” rather the meaningful and significant measure is value created, shared and  enabled for others to use.
  8. The human network consumes information. Increased consumption does not always lead to increased knowledge. An increase in knowledge is the true influence over human behavior.
  9. You cannot control communications you can only influence them with value.
  10. Facebook is today’s place of gathering crowds. Tomorrow’s crowds will likely migrate to smaller groups that represent more meaningful and significant value. While we may have affinity to many true value comes from a few.

While the rise of activity on Facebook is significant it is only a representation of the moment. Moments come and go as does our attention. Facebook is becoming the “human network map” where people are discovering what is and isn’t significant and meaningful.  Once discovered people may find another place to gather.

Care to add to these observations?

{ 1 comment }

Lobhini August 9, 2011 at 3:58 pm

Bumped into this while doing a research. Amazing post.


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