The Value Game is a new class of business methods that converts financial currency into social currency and vice versa. The benefits of the Value Game are innumerable since social currency is the only true alternate means of storage and exchange for value that can hedge a weakening dollar.
The rules of the game are really quite simple
- The Value Game Starts and ends with Dollars (financial currency)
- All new value is created within the game is denominated as “Social Currency”
- Value is created from 3 or more communities interacting with a shared asset
How to build a Value Game
In order to build a Value Game, the social entrepreneur finds an asset that people are willing to share, and then identify three or more communities whose interaction with the asset creates social value. The following are 3 Case studies currently under development at The Ingenesist Project:
Example 1: Social Flights is a new startup that aggregates private jets and deploys them to the social graph.
- The shared asset is the Jet.
- Player 1 is the traveler,
- Player 2 is the charter operator
- Player 3 are Local vendors who issue discount coupons against the airfare.
The traveler creates “time-value” by avoiding commercial aviation and developing their social graph. Charter operators penetrate underserved markets. Entrepreneurs supply relevant services to a known client instead of advertising.
Example 2: High Net Worth Individual (HNWI) Reputation Management System. This business method helps influential persons improve their reputation in a community.
- The shared asset is a shared reputation.
- Player 1 is a HNWI.
- Players 2 are the community organizers associated with a social cause.
- Player 3 are social media gurus.
The HNWI adopts a social cause by exerting their political/financial influence in favor of the cause. The Social media guru uses this content to demonstrate their ability to move search engine results, which enhances their on-line influence. The community organizers receive social influence, managerial knowledge, and financial support for social cause.
Example 3: Collaborative Production. A Socially Important Film Project needs $250K to fund production and estimates 5 Millions views at distribution.
- The shared asset is the final product film
- Player 1 are the film producers
- Player 2 are the Community that will benefit from the film’s production
- Player 3 are product vendors selected by the community
The community provides detailed demographic information about themselves and their buying habits and the film producers processes these data for anonymity. The film producers sell $1K options to 250 select corporate vendors for the right to issue a “Groupon-like” device to the 5M viewers of the film. Select vendors use the demographic data to target their message. The people who fill out the demographic surveys can purchase the Coupon for themselves or sell to other people for profit. Sales occur in lieu of advertising. The interaction between these communities produces social value in favor of the vendors, the film producers, and the benefit community.
Gaming The Game
As people learn to build The Value Game, they will innovate new and increasingly creative ways to leverage shared assets and interact with communities for profit. Given the magnitude of the financial problems in the US, several hundred thousand Value Games will be needed to provide people with their daily needs for education, health care, municipal services, energy, transportation, food, etc. After a while, the need to return to dollar currency will diminish as the value of the dollar itself diminishes under the weight of the impending debt burden. As such, The Game will be Gamed by The Value Game.