All things social represent the acceleration of millions upon millions of conversations in real-time. Individually there is no way to keep up with all these conversations. Yet within each of these conversations there are “kernels” of innovation expressed as thoughts, ideas and responses from the human network to relevant issues. Tying the “kernels of innovation” together is the bridge between evolutionary enhancement and revolutionary advancement.
Many organizations take a limited view of social technology as an enhancement to an existing process, primarily marketing. Market leaders and emerging market makers focus on opportunities to create revolutionary advancement. A revolutionary advancement is something that turns old models inside out and upside down. Revolutionary advancement comes from innovation.
Kernels of Technology Accelerates Advancements
In computing, the kernel is the central component of most computer operating systems; it is a bridge between applications and the actual data processing done at the hardware level. The kernel’s responsibilities include managing the system’s resources (the communication between hardware and software components). Usually as a basic component of an operating system, a kernel can provide the lowest-level abstraction layer for the resources (especially processors and I/O devices) that application software must control to perform its function. It typically makes these facilities available to application processes through inter-process communication mechanisms and system calls. Sound familiar? No then try this.
The central component of human interaction is communications. Communications (human software) is the bridge between one mind to another mind (human hardware) then advanced one to one to millions. The “kernel” provides the lowest level of abstraction that creates the affinity to the receiver which enhances the ability to relate to the communications. What technological kernels mean to any platform operating system is similar to what kernels of communications mean to the entire human network. Kernels from conversations can enhance or advance human productivity based on the strength of intent. If the intent of communications is to enhance then the bridge is built on limited advancement. If on the other hand if the intent is to advance then the bridge is built on unlimited advancement which are grounded in revolutionary innovation.
Kernels of Innovation Accelerate Revolutionary Changes
Kernels of innovation can be found is many but not all conversations. Complaints about a product/service or entire organizations are kernels of innovation if the receiver views the issues correctly. Internally the employees who complains the most can sometimes be an indicator of opportunity to innovate. The same rule applies to customers and suppliers. The difference between complaining and raising real opportunity is one of intent. The difference between enhancement and advancement is also one of intent. You can fix a problem only to create yet another problem or you can change an entire system that revolutionizes the way people think, act, interact and engage with the entire ecosystem that influences your business and your life. Which is better, enhance in evolutionary ways or advance in revolutionary ways?
In case you haven’t notice we are living in a period of time where revolutionary change surrounds us and is indeed influencing the world we live it. Consider the economy, turmoil in the middle east, cultural changes, knowledge expansion and old theories being transformed into new. Peter Drucker said “The enterprise that does not innovate ages and declines. And in a period of rapid change such as the present the decline will be fast.”
Enhancement thinking is too slow to deal with revolutionary change. To create or prepare for revolutionary change you must be able to see the kernels of innovations threaded through the new marketplace of conversations.