Advertising is in deep trouble. The new economics driven by social media rejects the old advertising model as invasive, annoying, and anti-social. People have learned to ignore advertising. Meanwhile, click fraud, spam, and trolling are rampant.
Fortunately, Social Flights offers a unique way to attract the perfect customer to the perfect products. No more guessing, no more ad networks, no more throwing 20% of your revenue “at the cloud” hoping it will rain customers! Social Flights guarantees 100% engagement or you don’t pay.
Coming Spring 2011, Travel Trader:
Social Flights empowers customers with a unique form of incentives program by allowing them the opportunity to control their own demographic information and to selectively provide it to interested vendors in exchange for discount coupons. Likewise, vendors are encouraged to provide discounts coupons to customers that best suit their ideal demographic.
Some Social Flights customers may only state their future travel intentions. Others may provide lifestyle choices, identify their place on a social graph, upload their resume, or provide a host of high quality demographic information in the hope that relevant and useful discount coupons will be returned to offset the airfare.
It’s all about Quality and Quantity
The greater the quantity and quality of their information provided, the greater the quantity and quality of the coupons they can receive. For the vendor, the higher the quality and quantity of the information, the higher the quality and quantity of social engagement of the brand. Since the value of the coupon is contingent on a sale, the vendor never loses a dime.
In the end, the door-to-door social value of Social Flights is superior to any other form of transportation while also matching the best customers to the best vendors without anti-social “push” advertising
Why get ripped and slammed by Groupon when you can offer the same benefit to the perfect customer in a controlled manner with zero risk and all good social currency? Why would a traveler let Facebook sell their information when they can do it themselves? Why would a vendor pay a broker, retailer, advertiser, or banner ads when the customer will sell their product directly to their friends? Why pay for push advertising when customers will just ask you for your value proposition directly?
By becoming a partner with Social Flights you are accessing a known and proven demographic that is self-organized and fully opted-in. A brand can deliver true value incentives risk-free. The Social Flights Travel Trader Program ad paradigm will shake the world, literally and figuratively.