The explosive communications of individual and collective perspectives can be like a nagging drip of water from a broken faucet. The irony is that both traditional and new media draws constant attention to popular perspectives of the day. Sometimes we tend to forget that today’s perspectives do not reflect tomorrow’s realities.
The social media drip gets propagated every second of everyday. The popular push out best strategies, new tools, new methods, new sites, new marketing and the masses drink it as if their was a shortage of “water”.
Organizations, politicians and marketing agencies understand the power of “drip marketing”. They also recognize that social media can turn a drip into a fire hose which can push millions of people into considering the popular perspective of the day. Social media and all the related technology have become nothing more than a new “fire hose” used to get people’s attention and influence their thinking with short term perspectives about a moment in time or the influential issues of the day
The Moment Doesn’t Matter But the Future Does
Our culture and the media has fueled short term thinking which steals our time, attention and ability to think and do meaningful things needed for a better future. Addicted to following friends, tweeting, blogging and the “popular” we forget to think about the future. Today the future comes faster than ever before. While a minute is still a minute the changes that happen every sixty seconds seem to keep us in a constant state of real-time. Real-time in human terms really is more about tomorrow, not today or the last sixty second.
Our consumption of the moment is being fueled by social media. It is ridiculous and yet profound to consider how social media is changing human behavior. How many times have you been with someone or in a meeting and found everyone checking their phones, texting, tweeting or surfing the web? Enough said!
For the moment everyone thinks Facebook, Google, Twitter and whatever are the coolest and hottest requirements to breath. Just maybe we are wasting a lot of valuable time in the moment when we should be preparing for tomorrow. Tomorrow will come and everything we think requires our attention today will be replaced by something else. All that has out attention today is sophomoric compared to what will get out attention tomorrow. The something else will likely be more valuable, important and worthy of a moment in time.
The best use of our time is making things better for tomorrow. That includes our relationships and how we create value together for tomorrow’s consumption. Everything else is just a moment.
Here is what Doc Searls thinks about the current moments.