Google and Facebook are squaring off around the privacy issue. This came to light with the disclosure that Facebook hired a PR firm to plant astroturf on Google’s privacy record. This, in my opinion, is not wise on the part of either company. The unholy assumption is that Facebook and Google are the only games in town. The enemy of both may be just around the corner.
Google and Facebook play the same eyeball game. Each provides a useful service for free in exchange for the data that people leave in their tracks playing the eyeball game. Each sells the information to advertisers who then put speed bumps into the game trying to alter the gaze of the viewer’s eyeballs as a proxy for some future influence or action. The objective is to keep people logged into their computers for as long as possible in order to impress the eyeballs most completely.
This is called internet marketing. However, people who have been reading Jay’s blog long enough know by now that he’s got something up his sleeves. This week an article in Fast Company featured Jay Deragon introduced a completely different discussion – Social Organization.
Suppose for a moment that a new web application were to emerge where people owned the information that they shared in their interactions together. Think of it like a game where only the people who play the game can have access to the information that was derived from the game. Suppose the owners of this information made the game data available to the Brands. Unfortunately, the game data is only useful to people who play the game. In other words, the brands would be forced to play the game along with the players.
This is a real and possible scenario that is just starting to play out. Social Flights is Built on The Value Game. If you want to see the data, you’ll need to play the game. So, what going to happen to the Google Facebook war? Try: Game Over.