Lessons From The Casey Anthony Trial

by Jay Deragon on 07/11/2011

Millions have been fixated by the Casey Anthony trial. A jury recently rendered a “not guilty” verdict in the high profile Casey Anthony murder case. The decision sent shock waves through much of the nation as the majority expected a guilty decision.

Social Facts and Truths

Whether you agree or disagree with the verdict, there are key takeaways in the case that we can apply to the evolving space of transparent communications fueled by social media. I’ll attempt to list the top ten:

  1. Regardless of facts used in a public presentation, there are always two sides to every story. The winning side of an argument is determined by what the crowd’s opinion is. Sometimes the “small crowd”, the jury, wins over the big crowd. That just happens to be the way the system is designed.
  2. The truth is always in the eyes of the beholder. You may gather a large audience using social media but it doesn’t mean your audience believes you. Just maybe they follow for the entertainment.
  3. An audience loves a good story. The Casey Anthony trial was a story filled with sex, lies, murder, innuendos, tragedy, emotions and twist along the way and at the very end.  A good story that draws an audience is one that touches emotions across a broad spectrum of opinions.
  4. All communications impact Public Relations. How you act and what you say stirs emotions in others, millions of them. Think of Mr. Mason after the jury verdict. He attacked the media and stuck his middle finger up at them after winning the case. Not a good PR strategy. His reactions were provoked by his emotions rather than his logic. When you win an argument, you may be tempted to raise your glass and do a happy dance, but it is smarter to temper your victory celebration with a nod of respect to the opposing team.
  5. Truth is in the eyes of the beholder. Facts are something that can be used to justify any truth, right or wrong. Within the eco-system of all things social there are truths and then there are facts. Don’t confuse the two when attempting to justify your position on anything or anyone.

Are We All On Trial?

A trial is a process for a jury to vet out the facts and come to a truth. In today’s world of explosive communications and connectivity everything we say and do is presented to our jury of peers. The jury then decides if our content is in context to their truths and whether we have our facts straight.  While we may not be on trial for murder we are on trial for life.  Think about it. The court of public opinion decides our sentence.

{ 1 comment }

Virtual Office July 22, 2011 at 5:13 am

Social facts, by contrast, involve elements of human existence that are context-dependent.

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