OWN Your Travel Game

by Dan Robles on 08/04/2011

Social Flight is unique in its purpose of organizing communities of people into powerful collectives who can influence markets, vendors, and especially prices. This opportunity arises because of extraordinary inefficiencies in the airlines, but also in advertising, communications, marketing and every industry where a broker stands between your intentions and a market for goods and services.

Why Google Plus?

It may take a while for most people to catch on to what Google already knows: nothing economic can happen until people get together to build something.

Suppose you set up Google Circles by Geographic location.  Essentially, collect your home town friends, your college friends, your family branches, your company headquarters, etc., by geographic location.

Of course, each place where you have been has it’s own set of circles for things to do, places to go, and events to attend.  Each place that you go is a market of goods and services that is willing to accept your patronage as well as the patronage of people in your circles.

Now suppose you overlay your data on your personal “interests” data: 

This data set can include National Parks, affinity conferences, your Alma Mater “away” games, and seasonal recreation, for example.  This affinity data may also include concert tours of your favorite bands, speaker tours of your favorite authors, sibling birthdays, or promotional campaigns for your company, etc.

These form your intentions:

By far the most powerful business intelligence data is for the product that you will buy next, the person who you will talk to next, the place you will go next, and the impression that you will receive next.  This data belongs to you – like physical property – and YOU should be able to determine who sees.

YOU OWN your intentions data. 

Now overlay your intentions over a map of services and vendors such as hotels, or NASCAR races any other Goods and services that someone may want to sell to you.  Today, these vendors are paying a great deal of money to advertise their message to people who may never buy the product or create an unnecessary, and possibly negative, impression on those  who would not use the product in the first place.

$400 Billion dollar yearly advertising spend

These vendors pay and extraordinary amount of money on business intelligence, Groupons, and social media campaigns trying to discover YOUR intentions data.

They want to know where you are, but NOW, you know who THEY are.  You have every bit of information that you need about them to sell them YOUR product: your intentions.

Now you can simply ask them to bid for your intentions data and bid for your business – this is exactly what a print ad or TV commercial hopes to accomplish. 

Who is ready to build these applications with us?Православни икони

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