Business strategy is a set of ideas implemented by organizations to pursue desired strategic goals. Strategy deals with the planning and conduct of campaigns, the movement and disposition of forces, and the deception of the enemy.
The ideal is to win as the market maker, leader or dominant force over all competition. If you haven’t noticed there is a strategic war going on over all things social. They who have the best strategy will win and the prize is worth trillions.
Whose Strategy Will Win?
Seth Sternberg, the CEO and co-founder of Meebo writes: The social service that drives the most traffic and revenue will get the most distribution. That service will then generate the most traffic, user data and revenue. The social wars are likely to move to the distributed web and publisher payments will become a key currency.
Just as Google combined its superior economic model with a simple, fast and better set of results to fight its way into search and gain share through publishers, it’s extraordinarily likely that we’ll see the same battle break out in distributed social. And once again, publishers will be the big winners as Facebook, Twitter and Google all vie to win the war.
It’s too early to call the winner here. Facebook has strong network effects and a healthy lead in distributed social in 2011.
And now Google seems to be throwing everything from their past, present and anticipated future at dominating “social” by applying the same strategies they used in search.
33 Strategies That Will Be Used
Whether Facebook, Google, Twitter, Linkedin or a host of others chasing all things social each will deploy one or more strategies to try and take their position in the space. The difference between the winners and loosers will be in the understanding and execution of strategies, not technologies.
Match the strategies below with the players then pick and follow your winners.
- Declare War on Your Enemies: The Polarity Strategy
- Do Not Fight the Last War: The Guerrilla-War-of-the-Mind Strategy
- Amidst the Turmoil of Events, Do Not Lose Your Presence of Mind: The Counterbalance Strategy
- Create a Sense of Urgency and Desperation: The Death-Ground Strategy
- Avoid The Snare of Groupthink: The Command and Control Strategy
- Segment Your Forces: The Controlled Chaos Strategy
- Transform Your War into a Crusade: Morale Strategies
- Pick Your Battles: The Perfect Economy Strategy
- Turn the Tables: The Counterattack Strategy
- Create a Threatening Presence: Deterrence Strategies
- Trade Space for Time: The Non-enagement Strategy
- Lose The Battles But Win The War: Grand Strategy
- Know Your Enemy: The Intelligence Strategy
- Overwhelm Resistance With Speed and Suddenness: The Blitzkrieg Strategy
- Control the Dynamic: Forcing Strategies
- Hit Them Where it Hurts: The Center of Gravity Strategy
- Defeat Them in Detail: The Divide and Conquer Strategy
- Expose and Attack Your Enemy’s Soft Flank: The Turning Strategy
- Envelop The Enemy: The Annihilation Strategy
- Maneuver Them Into Weakness: The Ripening For the Sickle Strategy
- Negotiate While Advancing: The Diplomatic-War Strategy
- Know How To End Things: The Exit Strategy
- Weave a Seamless Blend of Fact and Fiction: Misperception Strategies
- Take The Line of Least Expectation: The Ordinary-Extraordinary Strategy
- Occupy the Moral High Ground: The Righteous Strategy
- Deny Them Targets: The Strategy of the Void
- Seem to Work for the Interests of Others While Furthering Your Own: The Alliance Strategy
- Give Your Rivals Enough Rope To Hang Themselves: The One-Upmanship Strategy
- Take Small Bites: The Fait Accompli Strategy
- Penetrate Their Minds: Communication Strategies
- Destroy From Within: The Inner Front Strategy
- Dominate While Seeming to Submit: The Passive-Aggressive Strategy
- Sow Uncertainty and Panic Through Acts of Terror: The Chain Reaction Strategy