Seek Persistent Disequilibrium

by Jay Deragon on 10/30/2011

As we jump from one new development to another we the users can easily miss the larger picture and not see the forest through the trees.

The challenge of thriving in a networked economy is to constantly introduce innovations aimed at adding value to the human network. Many times adding technological enhancements can cause disequilibrium which can interrupt stability of existing functions and features. Enhancements sometimes can cause a delay or interruption of continuity and subsequently users can temporarily experience dissatisfaction. This can be a good thing if enhancements bring greater satisfaction. A bad thing if enhancements do not bring increased value to the end users.

Follow Disruption & Disequilibrium

When markets seem to be temporarily disrupted that is a good thing. If we wait we may be surprised when the system gets back to some stability because we may find the system enhancements bring me greater value than we had before. On the other hand if the markets we participate in become to stable we know the leaders are not being aggressive enough with innovation and their network will become static in a relatively short period of time.

Kevin Kelly writes in his book, Rules for the New Economy, “To achieve sustainable innovation you need to seek persistent disequilibrium. To seek persistent disequilibrium means that one must chase after disruption without succumbing to it, or retreating from it. Change comes in various wavelengths. There are changes in the game, changes in the rules of the game, and changes in how the rules are changed.” The pace with which technology is changing necessitates a broader outlook on doing business. They’re not the conventional ways to deal with things, All of these things are kind of disruptive new out-of-the box ways to think about business in the new world.

Our  attention ought to focused on the fringes of change and disruption. When the market is exploding with new networks, innovation, disruptions, disequilibrium and competition is fierce. We should be celebrating instead of complaining. Our world is changing and what matters today will be mute points tomorrow. The convergence has begun, chaos is good and we are on the fringes of something of greater value than we have today. Can we keep up? Will we embrace the change or be disappointed? It is an individual choice and perspective as to how we view our world.

Choose wisely because tomorrow you’ll be faced with another choice.

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