Changes That Lead to a New Economy

by Jay Deragon on 11/05/2011

 If you look at the history of human behavior you will find both roots that drive our behavior and knowledge that changed it.

The roots start way back to the story of Adam & Eve who were given all knowledge as long as they didn’t “take” the fruit from the tree. Notice the emphasis of “take”. From there on man was lead to believe that “taking” was better than giving while battling the internal desires to give.

As the world grew and different cultures migrated to communities then tribes then countries and the essence of the mindset was driven by “taking” while battling with those that said giving is better. People created and grew trades to profit from their efforts and business models were formed. Commerce began to spread as did different cultures, religions, economies and “kingdoms”.

Fast forward, the industrial era rushed in under the model of mass production for mass consumption and the barons of industry were born. The Barons became wealthy and the business at hand was about creating more results for the few and more consumable goods for the many. The rich got richer and the apex of this era fell during the stock market crash. The takers took more and more while the givers went broke.

In the industrial economy success was self-limiting; it obeyed the law of decreasing returns. Enter world wars and the battle of taking with force based on a belief system which was lead by egos wanting to rule the world by “taking”. Millions have been killed because leaders wanted to “take” to support their beliefs of a new world.

Enter the era of technological explosion and information. Technology “gave” people and organizations tools to communicate and assimilate lots of information. People began communicating faster and sharing more than was ever possible in the past. This explosive growth of information chartered the grounds for the knowledge era and has done so at speeds never before contemplated or comprehended. Technology accelerates the speed of change by enabling new knowledge which creates new technology and subsequently new human behavior. New paradigms continued to be created faster than most humans have opportunities to learn the old paradigm of thinking. Old paradigms fundamentally are heavily influenced with the “take” mentality, what can I get from this or what can I sell using this. It is understandable when you look at history, our minds have been trained to think in the “take” mode while our hearts strive to give and the battle continues.

In comes social technology which facilitates an old truism, relationships drive everything. The younger generation migrates to it in masses. Most will tell you they have better relations on line than off. Considering the model of “relationships” taught to them through value shifts in society one can understand how they may get perceived value and identity through on line social networks vs. at home or school. However, the young again are teaching the old about opportunities to create a new world that satisfies the heart.

Enter adult social networking. People spend time and money connecting with others with few actually making any money doing so. People share, help, express and participate with people they have never met but feel a kinship with based on communications.

Kevin Kelly states in his book Rules for the New Economy. “Communication – which in the end is what the digital technology and media are all about – is not just a sector of the economy. Communication IS the economy.”

Again to quote Kevin Kelly, “In a poetic sense the prime goal of the new economy is to undo – company by company, industry by industry – the industrial economy” and I would add individual by individual down to the essence of our being.

The future will be a refreshing time which accelerates us into creating a different kind of economy driven by Main Street rather than Wall Street.

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