Social Heads In The Sand

by Jay Deragon on 11/28/2011

Ever heard someone say “Their head is stuck in the sand”?Such expressions refer to people who are oblivious to the obvious because they can’t see outside of their own limited perspectives.  Just like having one’s head stuck in the sand.

With the ongoing deluge of all things social anyone with any kind of experience all of a sudden are experts in the minds of those with no experience. People tend to listen to the most popular and as such consider popular as meaning something significant. It doesn’t and never will unless one’s popularity is used to do something meaningful.

Social media isn’t meaningful rather what one or more people do with it can create meaning.  Learning how to trick the system to gain followers, get badges or become popular is not meaningful

An Epidemic of Insignificance 

Everywhere we turn in every form of media we are surrounded with this thing called social media. Facebook dominates magazine covers, stories, broadcast and our mobile devices “tweet” with content from ” twits”.  The human network is more consumed with reading and watching “the latest and greatest” than they are about improving real relationships. Social technology is creating the effect of “social heads in the sand” by believing popular and influential” are more important than the meaningful and significant.

The epidemic at hand is the production and consumption of meaningless and insignificant things that do not enhance advancement of the human network. The advancement of the human network is fueled by knowledge and wisdom. Putting our heads in the social sand means  not knowing or not using knowledge wisely. Evidence of an epidemic of insignificance includes::

  1. Believing that life is shaped and fueled by marketing messages
  2. Believing that results are best achieved by manipulating those who lack knowledge or wisdom
  3. Believing that “popular and influential” means “knowledgeable and useful”
  4. Believing every tweet, status update, email or text is worthy of immediate attention
  5. Believing “friends” are more important that your “meaningful and significant relationships”

The commercial world knows that the human network suffers these common maladies and more. When we put our heads in the sand you can’t recognize what is going on above the sand.

{ 1 comment }

Bryan Weller November 28, 2011 at 6:51 am

Social media is a popularity game to some people who use that popularity as a measure of their worth, I suppose. I believe that making a significant difference in one life is far more powerful that just being present in the lives of the multitude. Use social media to do something real. It is a powerful medium for positive change in the world when used effectively.

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