What Do All These People Want?

by Jay Deragon on 03/04/2012

Ever wonder why people want to follow you? Social technology has made it easy to follow people but what is missing is the understanding of why do people want to follow you.

Human nature is predictable and what we see emerging in the online world mimics human behavior in the physical world. Humans migrate in swarms following “scents” of interest by others.  Celebrities become celebrities because their looks, talents, opinions and persona is exposed to the masses via numerous forms of media.  Now because of social technology everyone has their own media tool to attract crowds of followers.

But What Is The Attraction?

The next wave of social technology will be fueled by the categorization of “attraction”. Interpersonal attraction is the attraction between people which leads to relationships both personal and professional.

The study of interpersonal attraction is a major area of research in social psychology. Interpersonal attraction is related to how much we like, dislike, or hate someone. It can be viewed as a force acting between two people that tends to draw them together and resist their separation. When measuring interpersonal attraction, one must refer to the qualities of the attracted as well as the qualities of the attractor to achieve predictive accuracy.  Every wonder why Facebook choose to enable a like and dislike button?  

The word qualities in terms of personal attractors implies an inherent or distinguishing characteristic, a personal trait, especially a character trait.  Now given these definitions one ought to consider whether the people you are following or those you follow reflect the character traits you want to be indexed with your online profile open for the world to view.

As social technology advances there will be a time in the near future where connecting with people will be enabled with the ability to categorize the attraction by the represented qualities of character.  Once enabled the categorization will help us better vet what value we bring to others and others to us.  Our collective “qualities” will then begin to form stronger more powerful networks in which we can actually begin to accomplish real things rather than nothing.

When people with common qualities connect the qualities improve and become stronger. Then and only then will we be able to better answer the question of “what do all these people want?”.  People want to improve and become stronger.

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