What Do You Do With Social Clutter?

by Jay Deragon on 03/22/2012

It is ironic that while social media are a new system of communications many do not use it to effectively communicate. Instead we have become surrounded by clutter represented by irrelevant advertising and small talk about nothing.

It is well known, or should be, that 98% of the ads on Facebook never get “clicked” and yet advertisers pour millions into advertising on Facebook only to create more clutter. Then you see individuals within social media pushing out messages which in essence is nothing but an advertisement pushing a product, service or scheme. All of it is clutter which steals away the productivity of valuable conversations.

Social technology has enhanced communications beyond any previous measure. Unfortunately it has also accelerated the clutter. This represents a conflict and risk between people and institutions who simply want to add clutter to our lives. The conflict is people generally despise clutter and the risk is if your putting out clutter eventually you’ll be rejected, ignored and considered nothing more than a mess needing to be cleaned up.

What Do You Do With Clutter?

We all create some level of clutter. My desk gets filled up with notes, pads of paper, mail, gadgets, snacks etc. etc. Can you relate?

Once a week I clean up my desk and usually that means 90% of the clutter is meaningless and simply gets thrown in the trash. Usually this process happens at the end of every week and I start the next week off with a “clutter free work zone”. Starting my week this way helps me focus, feeling organized, energized and ready to be productive. Our environment does impact the clarity of our thoughts and the ability to assimilate new information. Don’t believe it? Try reading, writing or conversing with a loud TV on, lots of distraction or interruptions. How well can you think or converse? Not very well.

I often wonder why the people who push out advertisements or marketing messages within “social technology” believe that it is “the right thing to do or think it is doing things right”. Social media usage has turned into a fire hose spraying us with irrelevant information. Then people and organizations wonder why we don’t pay attention or respond to their messages.

Either we don’t get it or they don’t. Which is it?


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