The 21st Century business model is one where service-users become partners rather than customers and where context is as important as the transaction. At the heart of this new era of collaboration is a set of paradigm shifts being fueled by discrete ‘enabling’ technologies and innovations.
Business is moving to the unusual and the leaders are those who will think about different things rather than just think differently. Customers are now suppliers which means the historical view of the system has been flipped. The customer is the input and the output is now the supplier. Processes are being replaced by technology. This means the amount of human resources needed to process information has and will continue to decrease.
Business is no longer a series of isolated activities rather all things are now connected to everything and everyone. The buyer has become empowered and the crowd is much smarter than ever before. Knowledge about everything is being assimilated by the “network” faster than ever before and subsequently new knowledge is being created that is replacing the old knowledge.
The Era of Technological Collaboration
We are witnessing technological collaboration that is fueling new knowledge which is changing everything. Networks of information talking to other networks of information fueled by human interaction are creating influences yet unknown and unforeseen.
When machines transform knowledge creation and human interactions then it is the technology that is changing human behavior not the other way around. We’ve just begun to witness the power of human collaboration to create ripples of change previously unforeseen. The ripples are forming into waves as the current of technological change fuels the momentum.
Human collaboration on a mass scale has been enabled by technology. The next era we are about to witness is technological collaboration enabled by related technology and the resulting impact on human behavior, society and economics promises to re-engineer everything we thought we knew about human behavior, society, business and economics.
A new birth is on the horizon but no one knows what will be born.