No one likes to be known as a liar, a deceiver or a manipulator. The truth be known most employee’s feel that way about their organizations behavior.
The word truth has a variety of meanings, from honesty, good faith, and sincerity in general, to agreement with fact or reality in particular.
The opposite of truth is a lie. A lie (also called prevarication), is a type of deception in the form of an untruthful statement, especially with the intention to deceive others, often with the further intention to maintain a secret or reputation, protect someone’s feelings or to avoid a punishment.
The Truth About Markets
No one likes to be lied to because lying tends to create seeds of destruction in relationships. Lying brings consequences because relationships are founded and built on trust. Trust cannot be built on lies rather lies destroy trust.
For an organization to work efficiently is must rely on truths. Relying on lies misleads an organization and an organization misled sooner than later fails. Today the “market of conversations” fueled by social media is creating a transparency that reveals truths and rejects lies.
When we engage with people, partners, suppliers and customers we’re engaging in a relationship. The foundation of any relationship is founded on principals that when not incorporated into the process of building relationships ends up “in the middle of deception” which destroys the relationship.









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