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The Social Era Is About Exceptionalism

exceptionalThe Social Era dynamics are unusual and subsequently creating new rules and principles foriegn to previous era’s. The Social Era is about exceptionalism.

Exceptionalism is the perception that a country, society, institution, movement, or time period is “exceptional” (i.e., unusual or extraordinary) in some way and thus does not need to conform to normal rules or general principles.  At times of exceptionalism things simply don’t make sense; fremium, transparency, ideation, all things social and the emerging business models are creating exceptionalism.

Social technology has empowered the human network to influence the behavior of markets.  Subsequently exceptional changes are redefining leadership, value creation, work and how work gets done, competition and enitre business models. To keep pace with all these changes business leaders must change the way they think in order to thrive in the Social Era. Exceptional thinking begins by understanding the value created from intangible things.

“People say, ‘Oh, you’ve got to invest in the tangible things — land, gold and silver, other precious metals.’ They’re solid,” says Rich Cooper, vice president for research and emerging issues at the National Chamber Foundation, the U.S. Chamber of Commerce’s think tank.

But, he says, “In this new era of exceptionalism, you’re now on an entirely different plane. You’re not holding dirt. You’re not holding a piece of real estate in your hands. You can’t touch it and taste it. It’s an entirely different medium, and that’s hard for people to understand and accept.”

These Are The Times For Exceptional Aspirations

Everyone of us are exceptional in our own way. People collaborating online, creating value in ways that has meaning and purpose.  I am amazed at not only what can be done but what is being done. When people connect, create and share value (s) the process in itself becomes an exceptional manifestation of talent.  Why is it so exceptional? Because everyone of us is exceptional.

People, given the freedom to achieve, have and will do more than what was or is expected. The ability to do more that ever before has now been manifested in the power and freedom to connect, collaborate, express and create extraordinary value unforseen and unknowable.

What is this value? The value isn’t defined by tangible things like buildings, machines, products or money. The value is defined by intangible things that manifest themselves through the minds and hearts of people that create exceptional things the human network values and consumes.

That’s hard for people to understand and accept but it is exceptional for those that do.



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