The Systemic Authenticity Virus You Want to Have

by Jay Deragon on 01/11/2013

authenticityAll this social stuff has heightened the awareness of just how dysfunctional organizations really are. The more we discover just how dysfunctional an organization is the more we distrust its behavior.

The word dysfunctional implies behaving or acting outside social norms. Saying one thing and doing another is not considered a social norm. An organizations dysfunction may have been considered  one of those  intangible cultural things but because of all things social today the dysfunction has become tangible. The evidence is a lack of trust and over 75% of the public distrust organized business entities, corporations.

The Social Era empahsizes the benefits of systemic authenticity which is the polar opposite of dyfunctional behavor. Trust has always been and always will be an expected social norm. Trust comes from consistent words and subsequent behavior that reflects beliefs, individually and collectively. An organization whose human network does not know what it beleives or whose behavior does not reflect what it believes lacks systemic authenticity.  Trust declines when there is a lack of systemic authenicity. You can see it in the dynamics of a family and in the dynamics of an organization.

The Systemic Authemticity Virus Is A Good Thing

So why does this Systemic Authenticity thing work?

If you look closely you can see a clear theme: know thyself. Yes, this is where spirituality and hard core business cross paths.

We’ve all experienced the magic that occurs when we learn something new about ourselves and then make a meaningful move in this direction. Well, we have found that the same is true for a company. If your mission is real, and is felt and known by all of your team, then anyone can answer a market challenge and do it well. Leaders, think of how fast your company could move if you didn’t have to be in on every decision but still knew it was naturally heading in the right direction.

For any organization — corporate, government, or social — that seeks to create innovations, the first thing to do is answer the questions: Who are we? How will we serve the progress of humanity? and What are our Core Competencies? Innovation, or future top line growth, is directly related to these fundamental aspects of Systemic Authenticity, which is an Innovation Management best practice, a key to growth, and something that happens to be great for the world. via Patagonia’s Provocative Black Friday Campaign – Uri Neren – Harvard Business Review.

The intangilbe things of the past have now become the evidence of tangilbe things that matter most today.  Get the authenticity virus and let it permeate throughout your organization.

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