10 Rules For The Intangible Economy

by Jay Deragon on 02/22/2013

visableinvisableIf you hadn’t noticed the economy has changed. The usual order of things that fuel our economy has inverted.  It is no longer an econony fueled by tangible capital instead intangible capital is the new dominant economic force.

As more and more value is being created from intangibles those not understanding the shift will have a rude awakening. The mighty will tumble, the once confident will be desperate for guidance, and the smarter ones will be given a chance to prevail.

While the current economy gets all the headlines these days, something much larger is slowly turning beneath it. Steadily driving the creation of value the intersection of the human network with technology  is an emerging new economic order. The new economic order is changing the rules of business as usual to unusual rules that are reshaping economic forces globally.

The new economic order has its own distinct opportunities and pitfalls. If past economic transformations are any guide, those who play by the new rules will prosper, while those who ignore them will not. We have seen only the beginnings of the change that many people and organizations will experience as our economy shifts from the the tangible to the intangible economy.

Rules For The Intangible Economy

Ten Rules for the Intangible Economy lays out ten essential dynamics of this emerging financial order. These rules are fundamental principles that are hardwired into the Intangible Economy, and that apply to all businesses and industries, not just high-tech ones. Think of the 10 rules as new economic rules of thumb.

These ten rules attempt to capture the underlying principles that shape our new economic environment. When economic rules change you have to change “how” you think before you can change “what” you do to get the results you want.

The new rules for the intangible economy start by thinking smarter, rather than working harder.

The rules for the intangible economy ought to become the rules for your business.



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