How well you work is more important than how long or hard you work.
You can work long hours and think that is a measure of how effective you are at doing more than others. The problem with that assumption is that time and effort don’t always equal effectiveness.
Effectiveness is the capability of thinking and producing a desired result effectively. When something is deemed effective, it means it has an intended or expected outcome, or produces a deep, vivid impression. Time and effort doesn’t insure effective outcomes, an effective mind does.
I have a friend that spent his 25 year career working for Fortune 500 companies in marketing positions. He lost his last position three years ago and has been struggling to get hired. He said to me “I used to have recruiters chasing me and now I can’t even get them to return my call.” He asked ” Is it the job market or me?”. My response was “Your previous skill sets are no longer considered relevant and you’ve been replaced by people who possess more effective skills”. He responded “What effective skills are you referring to ?” My response was “The ability to deeply understand new market dynamics that are influencing market relations. Without being able to demonstrate these “thinking” skills you will not be relevant to employers and their customers. It is no longer about where you previously worked or what you previously did. It is now more about what and how you think that determines your effectiveness.”
My friend left the conversation perplexed. He thought that all his past hard work, the places he was employed and the years of experience was what mattered. The harsh reality is it doesn’t matter anymore.
What Matters Most?
Every business is looking for answers to relevant questions about “how to create more results”. Results are the preferred drink of every business leader. Results are created from the continuous creation, distribution and consumption of value. The first step to getting results is to create answers that create more results.
Answers come from those that know how to find them. Finding answers isn’t necessarily related to hard work but they can be gained from smart thinking. Smart thinking is the ability to analyze, sythessize and see simple solutions to perplexing problems. Smart thinking is about finding answers that satisfies a market. Smart thinking isn’t measured in time or effort rather it is measured in terms of effectiveness.
Smart thinking isn’t earned by degrees rather it is developed from learning how to think differently. Smarter Companies hire smart thinkers. That is why Smarter Companies create the most value
Value creation comes from those that understand how to think smarter, not work harder.