Hard Work Is Not Directly Relevant

by Jay Deragon on 02/20/2013

smart thinking

How well you work is more important than how long or hard you work.

You can work long hours and think that is a measure of how effective you are at doing more than others. The problem with that assumption is that time and effort don’t always equal effectiveness.

Effectiveness is the capability of thinking and producing a desired result effectively. When something is deemed effective, it means it has an intended or expected outcome, or produces a deep, vivid impression. Time and effort doesn’t insure effective outcomes, an effective mind does.

I have a friend that spent his 25 year career working for Fortune 500 companies in marketing positions. He lost his last position three years ago and has been struggling to get hired.  He said to me “I used to have recruiters chasing me and now I can’t even get them to return my call.”  He asked ” Is it the job market or me?”. My response was “Your previous skill sets are no longer considered relevant and you’ve been replaced by people who possess more effective skills”.  He responded “What effective skills are you referring to ?”  My response was “The ability to deeply understand new market dynamics that are influencing market relations.  Without being able to demonstrate these “thinking” skills you will not be relevant to employers and their customers. It is no longer about where you previously worked or what you previously did. It is now more about what and how you think that determines your effectiveness.”

My friend left the conversation perplexed. He thought that all his past hard work, the places he was employed and the years of experience was what mattered.  The harsh reality is it doesn’t matter anymore.

What Matters Most?

Smarter Companies Rely on..Every business is looking for answers to relevant questions about “how to create more results”.  Results are the preferred drink of every business leader.  Results are created from the continuous creation, distribution and consumption of value. The first step to getting results is to create answers that create more results.

Answers come from those that know how to find them. Finding answers isn’t necessarily related to hard work but they can be gained from smart thinking. Smart thinking is the ability to analyze, sythessize and see simple solutions to perplexing problems. Smart thinking is about finding answers that satisfies a market. Smart thinking isn’t measured in time or effort rather it is measured in terms of effectiveness.

Smart thinking isn’t earned by degrees rather it is developed from learning how to think differently. Smarter Companies hire smart thinkers. That is why Smarter Companies create the most value

Value creation comes  from those that understand how to think smarter, not work harder.

{ 2 comments }

francis xavier stegman February 20, 2013 at 12:08 pm

IT IS NEVER A MATTER OF HOW HARD YOU WORK BUT RATHER THEN HOW SMART YOUR WORK… IF PAY WAS BASED ON HOW HARD A PERSON WORKED THEN THE DITCH DIGGER WOULD BE THE PERSON THAT WOULD MAKE THE MOST MONEY…THE MOST MONEY IS PAID TO THOSE THAT DO THE LEAST AMOUNT OF WORK….A PRESIDENT OF A COMPANY IS NOT THE ONE WHO TAKES A TOOL AND GETS ON THE LINE AND DOES THE WORK..THE PRESIDENT IS THE ONE WHO DIRECTS OTHER TO DO THE WORK THAT HE HIMSELF WOULD NOT DO..SOME TIMES IT IS A MATTER OF INTELLIGENCE; HOWEVER, THIS IS NOT ALWAYS THE CASE….I HAVE KNOWN MEN WITH LITTLE OR NO EDUCATION WHO HAVE STARTED A BUSINESS AND ARE VERY SUCCESSFUL IN THAT THEY GET OTHERS TO DO THE THINGS THAT THEY THEMSELVES CAN NOT DO..STEGMAN

Viv Hudson February 20, 2013 at 8:56 am

Smart thinking comes from having more people in the right roles working to their strengths. Having a positive culture fosters more creative thinking, better analysis, better timing in the market and having good people connections. Businesses are now giving their teams time to utilise their time in coming up with new and different ideas that may be unrelated to some of the work they currently do. Some of these ideas could be the spark that fuels the next growth spurt for your business. Read Daniel Pink’s book ‘Drive: the surprising truth about what motivates us’ to get more ideas about getting your people to think smarter.

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