Producing Indispensable Things

by Jay Deragon on 03/29/2013

indispensableThe Industrial Era was about producing dispensable things for consumption. The Social Era is about producing value from the indispensable things for consumption.  Consumption of the indispensable creates more indispensable value. Indispensable value last in our hearts and minds while dispensable value doesn’t last the test of time.

We don’t have an endless supply of raw materials to create dispensable things. Nor do we have a surplus of time and the value of time is priceless. But we do have an endless supply of knowledge that is available in abundance like never before in the history of mankind.

Learning is our new natural resource and it isn’t coming from schools or institutions. Benjamin Franklin said “Tell me and I forget, teach me and I may remember, involve me and I learn.”  What is it that all these people are doing on line? Learning.

Seth Godin writes: Successful organizations have realized that they are no longer in the business of coining slogans, running catchy ads, and optimizing their supply chains to cut costs.

And freelancers and soloists have discovered that doing a good job for a fair price is no longer sufficient to guarantee success. Good work is easier to find than ever before.

What matters now:

  1. Trust
  2. Permission
  3. Remarkability
  4. Leadership
  5. Stories that spread
  6. Humanity: connection, compassion, and humility

All six of these are the result of successful work by humans who refuse to follow industrial-age  rules. These assets aren’t generated by external strategies and MBAs and positioning memos. These are the results of internal struggle, of brave decisions without a map and the willingness to allow others to live with dignity.

They are about standing out, not fitting in, about inventing, not duplicating.

The Social Era has enabled the human network to stand out as originals whose individual assets represent more  value than your organized collective assets.  Our collective knowledge gained by learning from each other is far greater than your collective organized knowledge.  Social media collects and distributes knowledge faster and more widely than anything in the history of mankind.
Our social media is not marketing. Our media is social because it is about sharing things that are indispensable – knowledge.

{ 1 comment }

John Pisciotta March 29, 2013 at 7:15 am

Well said Jay.

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