Changing The Habits of Business

by Jay Deragon on 04/23/2013

bad habits

How many times do people say “I am going to exercise and lose weight” but they never really acquire the habit of exercise? More people do not than those that do. The reason is simple. They don’t believe the new habit will ever replace the old habit because they have tried before and failed so they give up before they even try again.  

The habit of failed thinking must be replaced with successful thinking before any new habit can become real.

What Does This Have to Do With Business?

Everything!  Business is a container of tangible and intangible resources aimed aim at providing value for consumption which produces economic gains for all stakeholders. The tangible resources cannot, by themselves, produce any value without input from the intangible resources. Human and relationship capital represents the largest percentile of the intangible resources.

Now consider 10 common habits of business in terms of the two most important assets, human and relationship capital:

  1. Human capital is viewed as an expense to be cut rather than an asset to be appreciated
  2. Relationship capital is what you get from the customer and the supplier rather than what you give or earn
  3. Human capital is defined by a job description or a college degree rather than the “true value of the person”
  4. The few are in the habit of thinking they know more than the many
  5. Titles mean more than a meaningful conversations
  6. Gender is a filter for determining capabilities for a job
  7. The “job” is what we say needs to be done not the real work you could be doing
  8.  Value creation is what employees and customers provide for the business and management provides for stockholders
  9. HR manages the fuzzy stuff. Management is about creating results.
  10. It is important that you read and memorize our vision, mission and purpose statement after you’ve read our social media policy. our vacation policy, our lunch break policy, our parking policy, our EEOC policy, our benefit qualification policy, our family leave policy, our sexual harassment policy, our gender equality policy, our expense reimbursement policy, our dress code policy, our customer relations policy, our employee training policy, our confidentiality, our supplier relations policy, our travel policy and any other policy we deem important to protecting the value of our business and its shareholders.

Sound familiar? Of course they do because they represent common business habits that organizations practice all the time. The problem is these very habits are destroying the human and relationship capital that fuels the bulk of your value creation activities.

These habits are not the right habits for the Social Era. As we said,the habit of failed thinking must be replaced with successful thinking before any new habit can become real.


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