Does It Really Matter?

by Jay Deragon on 05/09/2013

What-Matters-Most The roads in life can take you too many places. Some places don’t matter as much as others but sometimes we don’t realize what really matters until we get to a place of recognizing what really matters.

In a world that is filled with constant change you have to first learn what doesn’t matter in order to understand what really matters. Learning what doesn’t matter can take time because our nature is to get caught up doing without thinking about whether or not what we are doing really matters.  Then times goes by and we realize what we’ve been doing didn’t matter.

Organizations spend the majority of their time and resources’ doing what doesn’t matter. People get paid to do what doesn’t really matter. Consumers buy stuff that really doesn’t matter but the marketing message and the hype made it sound like it mattered.  It is time we start asking ourselves does it really matter.

So What Really Matters?

This is a big question because it depends on who it matters to. What matters to each of us may be different depending on age, gender, location, background, education, economic status, family history, marital status, # of dependents, location, health condition, experience, employment status, spiritual preferences, mental models and the list of variables goes on and on.

Who it matters to is the human network with common bonds that unite the human spirit, connect the human purpose and enable human creativity to create value beyond institutionalized economic measures.

What matters to an organization depends on purpose, relationship, human, structural, strategic and economic capital available to create value for stakeholders wanting the value created.

The challenge in the 21st century is finding the balance between what really matters to members of the human network and members of the organization. The reality is they are one in the same but over time what really matters to the organization has taken a different path than what really matters to the human network.

Since the human network is one in the same as any organization it would seem that leaders of the organization should be the ones that bring the organizations path back to what really matters to the human network.

After all the human network has let the organization dictate what really matters for centuries and now we are realizing it really doesn’t matter.



{ 1 comment }

Copi Valdiviez May 14, 2013 at 11:37 pm

I completely agree that your relationships grow much stronger when you interact with someone in person, online relations are just not the same. I think you have higher power to persuade and motivate people when have a face-to-face communication with them. The best strategy is to make contacts and then continue building the relationship in person as people open up more when they’ve met you as it builds higher credibility.

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