The word inspire means to spur on : impel, motivate. When people get inspired it stirs their mind, heart and soul to act beyond what others and even they themselves expect. In other words inspiration is a major influence on human development, innovation, leadership and last but not least disruptive thinking.
Disruptive thinking is what led to the creation of the internet and mobile technology which has inspired a new generation of leaders who are transforming business as usual.
Disruptive thinking comes from people who think outside the box and believe in themselves and others who reflect the power and capability of the human mind and spirit. Disruptive organizations attract people whose mind and spirit are capable of believing and subsequently doing and producing great things that attract a great amount of people. We are inspired by such people and organizations that achieve the unusual and replace the usual with a newly inspired experience.
Engagement Follows Those Who Inspire
Organizations are chasing all things social as the new means to engage markets. But the method and the message for the many lacks inspiration and subsequently the audience isn’t compelled to engage.
LinkedIn Today started a series of articles in mid-July under the theme “What Inspires Me” authored by some of the many well-known contributors to LinkedIn Today. The list of the top ten viewed articles in the series as of last week is listed below.
- Richard Branson, Founder at Virgin Group: Gaming Changing People
- Deepak Chopra MD, Founder, Chopra Foundation: The Power of Myth
- Shane Snow, Journalist, Geek, CCO of Contently: Flawed People & Underdogs
- Jacqueline Novogratz, CEO at Acumen Fund: Leadership Against All Odds
- Francesca Levy, Senior Editor at LinkedIn: 50+ Reasons To Feel Motivated At Work
- Herb Greenberg, at CNBC: There is No Greater Motivator than Rejection
- Olaf Swantee, CEO at EE: The Opportunity
- Liz Ryan, CEO and Founder, Human Workplace: A Vision of Work Built for People
- Charlene Li, Founder Partner at Altimeter Group: Making An Impact
- Naomi Simson, Founder, RedBalloon: Please Tell Me I Can’t
Note the most popular themes that inspired these leaders and drew the most views were about the power of the human mind, spirit and soul. Those are the intangible things of life.
For a business to be successful in the 21st century leaders will need to learn how to attract markets by inspiring people. To inspire people the mind, spirit and soul of a business will need to be transformed by embracing the intangibles things that create disruptive tangible results.
If you really want to influence a market do something that inspires the people.