We’ve been indoctrinated to believe life is like a race. Those that win accumulate the most wealth, the most recognition and the most “things” are labeled successful. Success has come to reflect the race and those that run hard to win.
I ran the race and chased the rabbit like the greyhound dogs chasing a rabbit to win a race. Greyhound dogs are raced around a track. The dogs chase a lure (traditionally an artificial ‘hare’ or ‘rabbit’) on a track until the greyhounds cross the finish line. Many people believe in a similar race based on artificial incentives. The entire America dream has been built on the premise of the race.
n Cadillac’s latest commercial gives us a tour of the souped-up American dream. The host (played by Neal McDonough) proclaims the virtues of working hard and owning stuff—and throws a few digs at other countries for living more leisurely lifestyles and being less industrious.
Does the Ad Below Represent Today’s Marketplace?
I crew up in a middle class family. My parents worked hard raising five children. Their American dream was to give us the support to be successful in whatever we decided we wanted to do. Their support came more from believing in us and encouraging us than it did from their limited financial resources. They were proud of all their children and as much as any of us gave them “things” they were happy just to watch us succeed in whatever we did regardless of the money we accumulated.
Wanting to give my own children more than I ever had I worked hard and spent long days and weeks on the road away from them. They were provided with more than they needed but the one things they really wanted and needed was time with their Dad. I didn’t realize this until I was older than when I did it was an awakening to what really matters. It isn’t the cars, houses, boats or planes nor is it the size of your bank account. It is the size of your heart to listen and understand what your children really need….you.
The Cadillac commercial promotes consumption and things as representations of happiness and achievement. I used to relate but today what brings me happiness and recognition of achievement is to see that my children haven’t followed the wrong American dream.
I hope you see it before it becomes too late to earn it.