Free eBook: Managing In The Social Era

Author: Jay Deragon

11 18th, 2008

The social web represents people interacting, seeking and finding solutions to problems, information, and career opportunities in a new unorganized structure. The fluidity and dynamics of this structure change all the old rules and paradigms of problem solving and business models.

To understand this new dynamic, we must define it using a combination of words from our established dictionary.

The Wiktionary defines the term “solution” as:

An act, plan or other means, used or proposed, to solve a problem.
The act or process of explaining or proposing an approach to solving a problem. (business)
A homogeneous mixture, which may be liquid, gas or solid, formed by dissolving one or more substances. (chemistry)
The answer to a problem. (mathematics)
Satisfaction of a claim or debt. (law)

The word social has come to mean many things but the basic definition is:

Characterized by, or inclined to living together in communities
Of or relating to the structure, organization, or functioning of society.
Something worked out to explain, resolve, or provide a method for dealing with and settling a problem.

When a new method or paradigm is introduced, the old methods and mindsets must be thrown out in order for the new method to be truly optimized. Optimization of knowledge comes from the collaboration of many, and wisdom can come from the crowds or swarms. Yesterday’ss solutions to customer service, product development, human resource management and a host of other traditional organizational processes are being turned upside down and inside out.

For those who are currently using pre-social media management methodologies, in order to adapt and flourish in the new paradigm they must understand the dynamics, the tools, and the methods of Socialutions. Otherwise, any attempts to leverage the new paradigm by forcing it to fit into old methods will create social rejections and the old problems will remain. Further, the results will be worse than previously experienced because people do not want to be tricked into something that is not real, social, and involves them in finding solutions.

Companies must begin to apply Socialutions to their existing and future problems before the problems become social and public relations nightmares. For this reason we have just released a free eBook titled Socialutions: New Management Methods for the Social Era. This is a short ebook has nine chapters which cover the following topics:

Chapter 1 What Is Socialutions?

Chapter 2 Is It We the Peoples?

Chapter 3 Has the Game of PR Changed?

Chapter 4 Branding in the Virtual World

Chapter 5 How Digital Savvy Are You?

Chapter 6 What Are the Five Social Media Business Factors?

Chapter 7 An Influence over Capital

Chapter 8 Leading Business Solutions

Chapter 9 Socialutions: What About Results?

You can get your free copy simply by clicking on the book cover image in this post.

Feedback on the book would be greatly appreciated. Also we continue to cover this subject matter at the Socialutions blog here.

What say you?

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