Baby boomers make up the largest group within the U.S. Internet population, at 56.7 million users. However, they view the Internet as a tool, a way to get things done-not a lifestyle or source of entertainment the way their younger counterparts do.
They still read newspapers and magazines offline, and watch more programming on TV sets than on computer screens. And they will readily switch brands by clicking to another site if they do not feel they are getting enough quality or value for their money. The image a brand projects means less to them than does their own trust in a company or its products.
To find out more about digital marketing and eMarketer’s report “Boomers Online: Attitude Is Everything” click here.
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About Jay: Jay Deragon’s professional career includes providing strategic management consulting services to Fortune 500 companies as well as local small businesses. He has consulted with numerous industries spanning over 25 years of professional experience globally. His current professional endeavors are all centric to the disruptive nature of the social web. He writes at Relationship Economy and provides social media strategic services to businesses large and small. Jay Deragon is an avid student of the emerging landscape of all things social and the subsequent impact on business dynamics. Since 2004 Mr. Deragon has been actively studying, sharing and learning how business as unusual is changing business methods, models and relationships. Life is a journey and the experiences along the way provides learning that furthers the experiences if we know how and what to learn. for more info go here http://www.relationship-economy.com/?page_id=2 |
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You are a very smart person!
Percentage of use by generation and percentage overall of users of a specific generation is merely the tip of the information iceberg. What drives them to a particular website, and what are they doing online? “Internet use” is a broad term; is it email, video clips, research or goofing off that they are doing? Are they likely to find sites themselves, or research a site based on what they learn from some other medium? How do variables such as the economy or political seasons affect their use or credibility of the internet?
Personally, I don’t just randomly search for things; I’m looking for something in particular when I go online. I am researching products, services, emailing. I look for technical publications for work, and obviously I blog areas of interest. I spend very little time on the inane, especially if I know it is inane before I go to it. The most convenient part of the internet is the search engine, it’s where I go when I have questions about almost anything. Who did the voice for Tony the Tiger? Is Slim Pickens still alive? Where did Abbot and Costello meet?
I would bet that it would be difficult to answer many of these questions, because who really wants to admit completely what they do on the internet?
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