Just when you thought things were heating up in the social networking yet another move is announced.
By Saul Hansell from the New York Times this morning
Ignore Orkut, OpenSocial, Yahoo Mash and Yahoo 360. Google and Yahoo have come up with new and very similar plans to respond to the challenge from MySpace and Facebook: They hope to turn their e-mail systems and personalized home page services (iGoogle and MyYahoo) into social networks.
Web-based e-mail systems already contain much of what Facebook calls the social graph — the connections between people. That’s why the social networks offer to import the e-mail address books of new users to jump-start their list of friends. Yahoo and Google realize that they have this information and can use it to build their own services that connect people to their contacts.
I don’t have a lot of detail from Google, but I’ve heard from several executives that this is their plan. When I talked recently with Joe Kraus, who runs Google’s OpenSocial project, he said: “We believe there are opportunities with iGoogle to make it more social.” And when I pressed him about the relationship between the social aspects of iGoogle and Gmail versus Orkut or some other social network, he said, “It is much easier to extend an existing habit than to create a brand.” read the rest of the story here
Like a California wildfire the market is erupting daily with developments from players trying to leap frog others, primarily Facebook. For the entire user it is more than difficult to keep up and it doesn’t appear that there will be any slow period of developments in the very near futre.
2008 will likely open with more explosive developments. Your world is changing. Your reach just got richer. Your business opportunities just accelerated. What should you now do? How can you capture all this potential while not loosing focus of existing priorities? How will you stay ahead of your competition?
Tough questions but the answers are within the very questions one ask.
What say you?
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About Jay: Jay Deragon’s professional career includes providing strategic management consulting services to Fortune 500 companies as well as local small businesses. He has consulted with numerous industries spanning over 25 years of professional experience globally. His current professional endeavors are all centric to the disruptive nature of the social web. He writes at Relationship Economy and provides social media strategic services to businesses large and small. Jay Deragon is an avid student of the emerging landscape of all things social and the subsequent impact on business dynamics. Since 2004 Mr. Deragon has been actively studying, sharing and learning how business as unusual is changing business methods, models and relationships. Life is a journey and the experiences along the way provides learning that furthers the experiences if we know how and what to learn. for more info go here http://www.relationship-economy.com/?page_id=2 |





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Check out his recent post:
Is It Spelled Yahoogle or Yoogle?
By Saul Hansell
Tags: cloud computing, Google, Open Source Software, Yahoo
There’s actually a lot of good stuff going on at Yahoo, but there is also a tendency for the company to come off like a Google wannabe. Take this release: Yahoo! Launches New Program to Advance Open-Source Software for Internet Computing.
How many buzzwords associated with Google can Yahoo cram into one press release?
* Open source software
* Academic researchers
* Distributed file system
* Parallel execution environment
* Supercomputing-class data center
http://bits.blogs.nytimes.com/2007/11/12/is-it-spelled-yahoogle-or-yoogle/index.html?ref=technology
This is exactly what I was talking about with John Dierckx the former President of Sophistica World which was taken down as a result of it being to ahead of its time.
The idea of integrating all of the applications of Google to create a personal Social Network drawn from the idea behind the Collaborative Concentric Networking Model where an individual belongs to many social networks to network and find trusted friends with similar interests and then inviting them to be part of your own personal social network.
This conversation took place long before this blog was created, long before FaceBook opened its site to everyone, long before anyone conceived of the idea of creating a trusted valued network of one’s own for the purposes of maximizing one’s time while minimizing time wasters.
If you want confirmation of this then speak to John Dierckx who will be glad to confirm this info.
Jay referred to me as a thought leader and so did Thomas Power in his book A Friend In Every City where I am quoted at least four times.
My frustration all along is that nobody believed in me nor my ideas except for the several hundred people I know from Linkedin.com.
John’s contact info can be found at his well read blog The Renaissance Man @
http://johndierckx.terapad.com/
Now if anyone wants still has any doubts as to my vision all they have to do is trust in what I share freely.
Kind Regards,
Michael Pokocky
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