What Do You “Feed” The Market?

The term feed has several meanings including: To provide for consumption, utilization, or operation: b. To supply with something essential for growth, maintenance, or operation: c. To distribute  to a larger audience or group of receivers.

There are hundreds of different tools to use on the internet to “feed ones content” (distribute) to different communities and audiences. Content represents a conversation and some conversations get consumed, utilized for growth and propagated to larger audiences.

Some conversations go nowhere because there is no “substance represented in the content” and the conversations has no context to the needs of others.  Doc Searls has said “markets are conversations”.  To “feed” a hungry market you must provide substance in the conversation.

The market represents business and consumers hungry for knowledge that is useful, relevant and leads to innovation in thought and application to the needs of the market.

Are You “Feeding” On Substance?

Conversational currency can be assimilated from new knowledge. But knowledge is a “substance” that is created from information. Creating knowledge requires creativity.  Creativity comes from seeking new perspectives and ideas aimed at the “creation of new value”. The substance of the markets of conversations is represented by the creation of new markets born out of creativity. Knowledge born from creativity feeds the rivers of  conversational currency.

People and businesses need substance to grow and prosper. Without the substance of knowledge people become static in thought, income and unable to put meaning into the changing environments.  You can determine the substance of a persons thoughts by their conversation.

Business cannot grow without the substance of knowledge as the means to create innovation.  Information, by itself, is not knowledge but is propagated to the masses to drink day in and day out. The media feeds the masses overloaded and slanted information with little substance rather lots of distraction.  Media reports on the events of the moment and spins these events into self fulfilling meaning.  Meaning without context and knowledge is useless. Content without context is simply information overload vying for consumer attention.  Historically we have been feed “media” that has not satisfied our appetite for knowledge.

The real markets of conversations are creating a new economic paradigm based on the conversion of information to knowledge which begets innovation.  Innovation creates value in the form or time, productivity and convenience. These attributes produce capital because of the value created and the currency exchange from acquiring the new value is the creation of new markets.

Social media is fueling disruption of traditional markets that have feed the masses information.  Now the masses are feed by people creating new media. The people are propagating new information that taps the creative power of the masses to unite and transform information into knowledge.  This dynamic is propagating engagement by the masses at accelerated rates that are fueling disruptive shifts  for those unprepared and uninformed. Examples of this disruption are everywhere.

If not kept aware of the emerging changes and the impact on our world, our economy and your business then you’re simply being “fed” junk food by consuming the wrong media.

“New media” is creating a new economic paradigm fueled by conversations. It’s called conversational currency.

What say you?

About Jay: Jay Deragon’s professional career includes providing strategic management consulting services to Fortune 500 companies as well as local small businesses. He has consulted with numerous industries spanning over 25 years of professional experience globally. His current professional endeavors are all centric to the disruptive nature of the social web. He writes at Relationship Economy and provides social media strategic services to businesses large and small. Jay Deragon is an avid student of the emerging landscape of all things social and the subsequent impact on business dynamics. Since 2004 Mr. Deragon has been actively studying, sharing and learning how business as unusual is changing business methods, models and relationships. Life is a journey and the experiences along the way provides learning that furthers the experiences if we know how and what to learn. for more info go here http://www.relationship-economy.com/?page_id=2

Tagged as: brand marketing, business blogging, business change, business disruption, business relations, business transformation, Conversational Currency, conversational marketing, creative capital, innovation economy, Relationship Economy, Social Media, social media applied, social media roi, twitter, VRM