This entry was posted on Tuesday, November 10th, 2009 at 5:16 am and is filed under Age Factors, Attention Factors, Business Factors, Change Factors, Choice Factors, Communications Factors, Convertising, Disruptive Factors, Economic Factors, Human Factors, Individual Factors, Industry factors, Influence Factors, Knowledge Factors, Leadership Factor, Learning Factor, Market Factors, Media Factors, Relationship Economy, cultural factors, networked factors. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
11 10th, 2009
- What Does 1,000 Post Get You?
- What’s A “Certified Social Media Specialist”?
- Enabled or Stimulated By Social Media?
- Is Social Media Strategically Relevant?
- Can You Explain Social Media?
- Again, What Is Social Media?
- An Agency For Agencies?
- The Enemy Of Social Media
- Is Social Media Relevant & Relative?
- Will Social Technology Change Business?
- Who Gives Us The Web?
- How Much Is Twitter Worth?
- Do You Like Clutter?
- Social Media Ignorance?
- What Does It Cost To Think?
- Guru’s, Experts Or Stupidity?
- Do You Copy Or Create?
- Social Media Counterfeits?
- Why Do They Want Our Data?
- New Spin On Old Ad Strategies?
- Nobel Prize Goes To Social Media
- What Is Your “Real” Network?
- Can You “Restrict” Communications?
- Does Social Media Fuel Agility?
- 5 Things You Must Ask About Social Media
- Social Media And Management
- Are You The Example?
- Who Has Social Media Directions?
- The Irony Of Social Media
- Social Media Force Fields
- The 3rd Element of Social Media: Affinity
- The Devaluation Of Social Media
- The 1st Element of Social Media: Attention
- How Do You Sell Social Media?
- All Of A Sudden It’s About Culture?
- Is Your Organization Ready?
- What Is Off Line Social Media?
- What Will Happen To Business Week?
- Is Social Media Shifting?
Organizational culture as been studied, talked about and criticized for years. It seems that the very subject of managing culture is a significant challenge for any organization regardless of size. The very nature of “culture” is representative of the people, process and structure of any organization. Now any organizations culture just became transparent because of the reach and empowerment offered from social technologies..
Luis Suarez writes: “To me, social computing within the enterprise is about everything, but the tools. It’s a philosophical and social corporate movement, a lifestyle, a new way of connecting and interacting with people, both inside and outside of the firewall; one where the main focus is not on the technology itself, but on the people behind it.
Yes, I’m talking about culture. Indeed, it’s all about a cultural shift, one that is starting to take the corporate world by storm at multiple levels, going from a grassroots bottom-up approach all the way to a top down executive level. If you ask me, I would even venture to state that is unstoppable at this point in time. We are probably far too immersed in it already to just want to back out of it altogether. So if it were just about technology itself, we probably could have done it already, but since the change is much more profound, like I said, I don’t think there is a way back. And that’s a good thing.”
Back To The Future?
Luis makes some very good points in his article and his statement of “since the change is much more profound, like I said, I don’t think there is a way back. And that’s a good thing” speaks volumes to the challenges ahead for management. In an earlier article titled “Social Media And Management” we said “Business leaders need to consider whether management should understand and use social media to impact organizational performance. The current market sentiment suggest that management would rather delegate the function of social media to others and not assume the responsibility themselves.” This sentiment is dangerous grounds for organizations either using or considering use of social media. Dangerous because they don’t understand the cultural impact which will unfold before their eyes.
Cultural change is a knowledge domain which requires keen insights into organizational behavior and what drives it. It takes special training and knowledge to manage through the maze of issues needing consideration and a roadmap about how to make changes effectively. The biggest barrier to change has always been and always be management. Today’s management disciplines lack the knowledge and skills required to change. Without help they cannot change. Maybe the first change will be either new management or enlightened management.
What say you?
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November 10th, 2009 at 5:06 am
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New blog post: All Of A Sudden It’s About Culture? [link to post]
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November 10th, 2009 at 5:40 am
[...] This post was mentioned on Twitter by JDeragon and prblogs, smconnection. smconnection said: All Of A Sudden It’s About Culture?: Today's management disciplines lack the knowledge and skills require.. http://bit.ly/10ldOr [...]
November 10th, 2009 at 5:41 am
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All Of A Sudden It’s About Culture?: Today’s management disciplines lack the knowledge and skills require.. [link to post]
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November 10th, 2009 at 5:44 am
Social comments and analytics for this post…
This post was mentioned on Twitter by JDeragon: New blog post: All Of A Sudden It’s About Culture? http://bit.ly/2Wtzwr...
November 10th, 2009 at 6:24 am
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All Of A Sudden It’s About Culture? [link to post] #socialmedia #news
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November 10th, 2009 at 6:33 am
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All Of A Sudden It’s About Culture? [link to post] #news #socialmedia
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November 10th, 2009 at 7:41 am
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All Of A Sudden It’s About Culture? [link to post] [the real challenge is for management]
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November 10th, 2009 at 4:14 pm
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All Of A Sudden It’s About Culture? [link to post] #sCRM #PR #marketing
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November 10th, 2009 at 4:33 pm
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RT @hkotadia: All Of A Sudden It’s About Culture? [link to post] #sCRM #PR #marketing
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November 10th, 2009 at 7:48 pm
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RT @JDeragon All Of A Sudden It’s About Culture? | The Relationship Economy…… [link to post]
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