Linkedin Now Tweets?

Twitter is surrounding us. Google and Microsoft are now incorporating “tweets” into their search engines. Twitter is already integrated into Facebook.

And now LinkedIn,  the #1 business network, has struck a deal to incorporate Twitter into its network.

Claire Cain Miller writes in the New York Times today: Tweets Are Coming to LinkedIn. On Tuesday, LinkedIn and Twitter announced a partnership to bring tweets to LinkedIn, the social networking site for professionals. This comes on the heels of announcements by Microsoft and Google that they would incorporate tweets into their search results.

The partnership with LinkedIn affirms Twitter’s role as a network for professional conversation. More than social sites like Facebook, people use Twitter to keep abreast of professional news and share links to articles about their industries.

“Twitter is not only a massively open platform, but also it’s a place where there’s a tremendous amount of professional information already being shared, and we wanted to be sure that was coming to our LinkedIn user base,” said Allen Blue, LinkedIn’s co-founder and vice president of product strategy.

LinkedIn’s 51 million members will now be able to send status updates — such as the fact that they are looking for an analyst on a certain topic, or posting a job opening — to Twitter on a case-by-case basis, and vice versa. People will also be able to add a section to their LinkedIn profile that contains their most recent tweets and view other people’s tweets when searching LinkedIn.

Peneration Fuels Adoption and Learning Curves

People and businesses are just beginning to learn the power  social distribution facilitates content that is in context to their markets affinity.   While a large percent of the marketplace has yet to engage developments like LinkedIn incorporating Twitter into its network will fuel awareness, attention, attraction and broaden the affinity to main street business users.

There is still a lot to learn about all this social stuff but one thing is certain. It isn’t going away and it is likely to disrupt markets, organizations and people unaware.  Start learning and never stop.

Tagged as: blog marketing, brand marketing, business change, business disruption, business relations, business transformation, Conversational Currency, conversational marketing, innovation economy, jay deragon, Relationship Economy, social capital, social commerce, social marketing, Social Media, social media roi, social technology, twitter