While we witness the on-line buzz, people connecting to others from around the globe and marketers pulling people from everywhere one must wonder whether social media will change local dynamics.
The last mile of any conversation or transaction is local. Where do you buy gas? In Africa? Not likely unless you live in Africa. Where do you actually interact with relations most? Locally!
Dan Robles writes: Sure Bro…Facebook, Twitter, and Linkedin are great for broadcasting across the Ocean, but how good are they for meeting your neighbors? As wonderful as all this global chatter appears, nothing tangible happens until the rubber meets the road.
Don’t Worry, Be Neighborly…
The following video describes how the components of the next economic paradigm must act locally, but share globally. For anyone wondering what to do next or where the great opportunities are, think about building out the Last mile of Social Media.
As Dan says the last mile is where the greater opportunities really are. Right in front of you without clicking a mouse!
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About Jay: Jay Deragon’s professional career includes providing strategic management consulting services to Fortune 500 companies as well as local small businesses. He has consulted with numerous industries spanning over 25 years of professional experience globally. His current professional endeavors are all centric to the disruptive nature of the social web. He writes at Relationship Economy and provides social media strategic services to businesses large and small. Jay Deragon is an avid student of the emerging landscape of all things social and the subsequent impact on business dynamics. Since 2004 Mr. Deragon has been actively studying, sharing and learning how business as unusual is changing business methods, models and relationships. Life is a journey and the experiences along the way provides learning that furthers the experiences if we know how and what to learn. for more info go here http://www.relationship-economy.com/?page_id=2 |
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Social Media: "The last mile of any conversation or transaction is local" http://bit.ly/b0BUbp /v @MediaCluster
Social Media: The Last Mile is Where? http://bit.ly/dd0mnq
Social Media: The Last Mile is Where? http://bit.ly/c4c3WU
Social Media: The Last Mile is Where? http://bit.ly/c4c3WU
Social Media: The last mile is where? http://ow.ly/14C6q #socialmedia
Social Media: The Last Mile is Where? http://bit.ly/c4c3WU
Social Media: The Last Mile is Where? http://bit.ly/c4c3WU
Social Media: The Last Mile is Where? http://bit.ly/c4c3WU Ingenesist project
Today's post: Social Media: The Last Mile is Where? http://bit.ly/9i8At2 #socialmedia #strategy
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