Does Knowledge Live In Your Community?

by Jay Deragon on 02/20/2010

This entry is part 41 of 58 in the series Social Strategies

loser

Everyone has assets. But we’re not talking about typical balance sheet assets rather we are talking about assets that lie within each of us.

Said assets represent capital that we share everyday. Whether it be sharing what we know and have experienced (intellectual capital), sharing the relationships we have and those experiences (social capital) or sharing ideas about how things could be better or a problem could be solved (creative capital), the combined three represent human capital untapped.

Today’s on-line categorization of our assets rest in silo’s of information. Our resume, our relationships and our ideas are all contained in silos of information. No one has yet synchronized all three human assets and indexed them into a taxonomy of “knowledge assets” which could be used by the community. Imagine what could happen if our searches were more relevant and relative to finding “assets” that can help us create more value.  If these collective assets were indexed into a taxonomy that provided relevancy to needs, wants and desires the possibilities would be limitless.

Dan Robles writes: Our culture organizes itself around winners and losers. Corporations reflect this competitive nature to the core of their Capitalist doctrine. Sports analogies abound across the enterprise straight through to the HR department always on the lookout for the most amount of superstar for the least amount of money.

Social media has every industry trying to understand the concept of community. Among the most difficult ideas to grasp is that knowledge assets in a community live on a bell curve, not in winner and loser columns. Everyone is an expert at something and nobody is an expert at everything. Someone who is not performing adequately is simply a misallocated asset, not flotsam subject to jettison at the next layoff or outsource “opportunity”.

Like most assets, there is a perfectly legitimate market for everyone in a community – nobody need be excluded, marginalized or laid off. Social Media is turning the tables on the hierarchy and old winners who don’t play by the new rules quickly become the new losers. Maybe we ought to run our economy like a community instead of losing so badly at trying to be a winner.

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About Jay:
Jay Deragon’s professional career includes providing strategic management consulting services to Fortune 500 companies as well as local small businesses. He has consulted with numerous industries spanning over 25 years of professional experience globally. His current professional endeavors are all centric to the disruptive nature of the social web. He writes at Relationship Economy and provides social media strategic services to businesses large and small. Jay Deragon is an avid student of the emerging landscape of all things social and the subsequent impact on business dynamics. Since 2004 Mr. Deragon has been actively studying, sharing and learning how business as unusual is changing business methods, models and relationships. Life is a journey and the experiences along the way provides learning that furthers the experiences if we know how and what to learn. for more info go here http://www.relationship-economy.com/?page_id=2
Series Navigation«Why Social “Conductors” Will WinAmerica Is Behind Social Development»
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{ 11 comments… read them below or add one }

JobShoots February 20, 2010 at 6:49 am

Does Knowledge Live In Your Community? http://bit.ly/cYVm0d #news #socialmedia

JobShoots February 20, 2010 at 6:49 am

Does Knowledge Live In Your Community? http://bit.ly/cYVm0d #news #socialmedia

varming February 20, 2010 at 9:11 am

Does Knowledge Live In Your Community? http://bit.ly/cWnjMP

Jolt Social Media February 20, 2010 at 9:14 pm

Does Knowledge Live In Your Community? http://bit.ly/dbxuWV #socialmedia

Sendible February 21, 2010 at 4:14 am

Does Knowledge Live In Your Community? – http://bit.ly/cmkDxT

Thierry de Baillon February 22, 2010 at 3:05 am

Does Knowledge Live In Your Community? http://bit.ly/c5VyPW [about winners and losers..]

Frederic DOMON February 22, 2010 at 3:36 am

RT @tdebaillon Does Knowledge Live In Your Community? http://bit.ly/c5VyPW [about winners and losers..]

Syamant February 22, 2010 at 4:04 am

Does Knowledge Live In Your Community? http://bit.ly/c5VyPW [about winners and losers..] (via @tdebaillon)

Paulo Alves February 22, 2010 at 4:51 am

Great post : Does Knowledge Live In Your Community? http://bit.ly/c5VyPW (via @tdebaillon @futurescape)

Martin February 22, 2010 at 3:43 pm

Does Knowledge Live In Your Community? http://tinyurl.com/yd4bdhq

Martin February 22, 2010 at 9:43 pm

Does Knowledge Live In Your Community? http://tinyurl.com/yd4bdhq

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