What Do We “Know”?

If I knew what you know and you knew what I know what we we both know? If we all knew what each other knew how much value could we create from what everyone knows? Social technology will eventually lead us to a “knowledge inventory which indexes what everyone knows. Think about it.

As we share content we are sharing what we think we know or want to know. Not knowing something can mean the difference in gaining or loosing productivity, economic gain and relational value.  Gaining knowledge is how people and organizations learn how to do things more efficiently and effectively which improves productivity.

The Cluster Effect

As social technology grows users tend to “cluster” around an affinity of what they know or want to know. The cluster effect is evident by the proliferation of communities centric to “knowledge” people have or want to have.  Subsequently these communities converse around topical content indexed by all the search engines. The content generated comes from the people participating. The search engines index key words but what if they were able to index what lies in the brains of the people who participate? Call it a knowledge inventory which reflects what we know. How would that change the game?

The cluster effect is similar to (but not the same as) the network effect. It is similar in the sense that the affinity preferences of both the medium and its participants are based on each ones perception of others knowledge, affiliation, status and value. Thus the cluster effect usually creates and emergence of new knowledge fueled by the interactions of different knowledge nodes, i.e. me and you..

The emergence of social technology is the revolutionary wave of consumer generated “knowledge” and “connections” is controversial to say the least. The media sends a stream of opinions on “how” the systemic dynamics of social technology works and the impact of what it produces for businesses and society in general. Upon discovery of anything new everyone thinks they understand the new phenomena but few are able to truly comprehend the long term implications since there is no one historical reference to explain the dynamics in an orderly fashion.

What we are experiencing is the emergence of  knowledge assets being transformed by  technological. This emergence  has a long tail of discovery with ongoing analysis and development of new intellectual properties being defined to explain the phenomena, i.e. new knowledge.

What does all this mean?

We’ve discussed what is converging together and creating the phenomenon of a knowledge inventory. There are a host of other factors that influence the dynamics of the emerging “knowledge inventory” and to say the least, we’ve only just begun to learn and understand what it all means to all of us  as a global community of individuals with diverse interest and knowledge.

Just imagine if the medium evolved and enabled us to quickly access the knowledge needed to make better decisions, to become more productive and to revolutionize the value of the human network. What new economies could be created? How much faster could we solve relevant problems? How much more productive could we all become?

The silos of irrelevant contextual key words will come down and when they do the power of knowledge will be unleashed for all to access and use.  New value will be created by what we know collectively rather than what we say individually.

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About Jay: Jay Deragon’s professional career includes providing strategic management consulting services to Fortune 500 companies as well as local small businesses. He has consulted with numerous industries spanning over 25 years of professional experience globally. His current professional endeavors are all centric to the disruptive nature of the social web. He writes at Relationship Economy and provides social media strategic services to businesses large and small. Jay Deragon is an avid student of the emerging landscape of all things social and the subsequent impact on business dynamics. Since 2004 Mr. Deragon has been actively studying, sharing and learning how business as unusual is changing business methods, models and relationships. Life is a journey and the experiences along the way provides learning that furthers the experiences if we know how and what to learn. for more info go here http://www.relationship-economy.com/?page_id=2

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