Is Currency Built on “Social”?

by Jay Deragon on 05/10/2010

This entry is part 2 of 55 in the series Creating Social Media Value

There are perpetual discussions, entire communities and conferences examining “social currency” and alternative currencies.

The on-line world is filled with terms and definitions, models and ideas about the creation of a new currency. Could “currency” be the same as it always has been just transformed into a different medium with different influences?

Social currency is information shared which encourages further social encounters. Money is a currency that pays for an exchange of value between the buyer and supplier. When the buyer is satisfied with their value the natural human reaction is to share the value received with others. Revenue, money, is produced when the exchange for goods and services is propagated by social currency. On the other hand social currency produces a value exchange of information about people and things without an exchange of money. So if “currency” represents value exchanged then social currency is and has always been the input that influences the output to an exchange of money.

Currency is Currency

In economics, the term currency can refer either to a particular currency, for example the US dollar, or to the coins and banknotes of a particular currency, which comprise the physical aspects of a nation’s money supply.  Deposit money and currency are money in the sense that both are acceptable as a means of exchange, but money need not necessarily be currency.

Currency is a medium of exchange and as such as long as a buyer and seller agree on the value of something then the exchange represents a currency, call it social, goodwill or any damn thing you want to…it is an exchange of value.

Conversations represent an exchange of value reflected in the information and knowledge shared. Information and knowledge are  in the form of productivity people and business gain from it. The reasons for organizing social currency are becoming more obvious everyday – as institutional and corporate currencies leave gaps in our communities, people will need to fill these voids with social currencies. Filling the caps represents improved productivity. Productivity in of itself is a currency.

Social Systems Influence the Flow of Currency

Social systems sciences is a loose term for engineered environments which, if successful, attract people to participate. The advent of computers and the internet has enabled new types of social systems to take form.

Organizations, formal and informal, are “social systems” however the advent of emerging social technologies has changed the dynamics. Knowledge comes from an exchange of communications that meet a “social need”.

If markets are conversations then capital is created by the free flowing of productive conversations. Social media represents the “system” of conversations.  We create our own currency which we trade freely and produce more currency from the knowledge exchanged, used and applied to producing more value for others.

Social currency favors intangible things–ideas, information, and relationships and turns them into tangible. All of  these are intensely interlinked. These three attributes produce a new type of marketplace and a currency, one that is rooted in an exchange of value rooted in relational attributes that create trust, respect and appreciation.

Communications is what social technology are all about — it drives all currency.

Communication is the economy. Communications are the foundation of all economic systems. All currency are built on social systems.

About Jay:
Jay Deragon’s professional career includes providing strategic management consulting services to Fortune 500 companies as well as local small businesses. He has consulted with numerous industries spanning over 25 years of professional experience globally. His current professional endeavors are all centric to the disruptive nature of the social web. He writes at Relationship Economy and provides social media strategic services to businesses large and small. Jay Deragon is an avid student of the emerging landscape of all things social and the subsequent impact on business dynamics. Since 2004 Mr. Deragon has been actively studying, sharing and learning how business as unusual is changing business methods, models and relationships. Life is a journey and the experiences along the way provides learning that furthers the experiences if we know how and what to learn. for more info go here http://www.relationship-economy.com/?page_id=2
Series Navigation«Creating Social Media Value: IntroWhich Part of Social Media Sells?»
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{ 21 comments… read them below or add one }

JDeragon May 10, 2010 at 4:31 am

ReThink: Is Currency Built on "Social"? http://bit.ly/a08Apk

prblogs May 10, 2010 at 4:43 am

RelationshipEcon: Is Currency Built on “Social”?: Social currency favors intangible things–ideas, information, an… http://bit.ly/cfcyP5

smconnection May 10, 2010 at 4:43 am

Is Currency Built on “Social”?: Social currency favors intangible things–ideas, information, and relationships an… http://bit.ly/cfcyP5

Aron Stevenson May 10, 2010 at 4:43 am

Is Currency Built on “Social”? http://bit.ly/aiU4SU #socialmedia

Achievers Network May 10, 2010 at 4:43 am

Is Currency Built on “Social”?: Social currency favors intangible things–ideas, information, and relationships an… http://bit.ly/cfcyP5

Joe Grasso May 10, 2010 at 4:43 am

Is Currency Built on “Social”?: Social currency favors intangible things–ideas, information, and relat… http://bit.ly/aiU4SU RT@JDeragon

twholt May 10, 2010 at 4:43 am

This was interesting Is Currency Built on “Social”?: Social currency favors intangible things–ideas, information,… http://bit.ly/aiU4SU

The Social CEO May 10, 2010 at 4:48 am

The Social CEO Is Currency Built on “Social”?:
There are perpetual discussions, entire communities and conference… http://bit.ly/8Ztdzj

Angela Suddarth May 10, 2010 at 4:48 am

RT@JDeragon Is Currency Built on “Social”?:
There are perpetual discussions, entire communities and conferences e… http://bit.ly/8Ztdzj

Bob Carlton May 10, 2010 at 5:40 am

Is Currency Built on “Social”? http://icio.us/unhc1g

Allen Howell May 10, 2010 at 7:29 am

RT @TopsyRT: Is Currency Built on "Social"? http://bit.ly/aRDIs5

JDeragon May 10, 2010 at 9:31 am

ReThink: Is Currency Built on "Social"? http://bit.ly/a08Apk

wwjimd May 10, 2010 at 2:56 pm

Is Currency Built on “Social”? http://bit.ly/bMXLrj

Business 3.0 Tech. May 10, 2010 at 3:50 pm

RT @TopsyRT: Is Currency Built on "Social"? http://bit.ly/aRDIs5 The biz world and consumers will be connected at the heart of social media

JDeragon May 10, 2010 at 6:12 pm

Knowledge comes from an exchange of communications that meet a “social need”…..http://dld.bz/cV9Y

textpack May 11, 2010 at 4:34 am

Is currency built on “Social”? http://bit.ly/deJQiS

JonFerrara SocialCRM May 11, 2010 at 4:00 pm

Is Currency Built on "Social"? – http://ht.ly/1JyJQ #SocialMedia #sCRM

Jordan benShea May 11, 2010 at 4:05 pm

RT @Jon_Ferrara: Is Currency Built on "Social"? – http://ht.ly/1JyJQ #SocialMedia #sCRM

mike mostransky May 13, 2010 at 11:05 am

Is Currency Built on "Social"? http://bit.ly/aRDIs5

MDFisher May 15, 2010 at 4:45 am

#Alterian is there currency in social networks? What about the data they collect? http://goo.gl/Ac6C;

Johan Kloster June 7, 2010 at 3:55 pm

Is Currency Built on “Social”? - http://bit.ly/cWDh71

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