Leveraging Social Media

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As the landscape of the social web explodes with developments, new entrants and increased utility, business leaders wonder how to capture the attraction of all this “social stuff” to meet business objectives.

Leveraging social technologies is becoming an important aspect of any strategic planning process as more and more markets move to the medium.

Each business factor may produce different results based on the context of “What can we do to leverage social media to our advantage?”

That question establishes the direction of the above example by shaping the context for analysis.

Subsequently the outcomes of the exercises provide the road map for prioritization of initiatives, actions or investments aimed at accomplishing the defined objectives.

Business is no longer as usual. Everything currently is unusual which requires new thinking applied to new knowledge.

Do the unusual! Doing the usual means you can no longer compete, serve or innovate.

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