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Do Advertisers Use Deception?

Reviews by David Adelman -- See our LinkedIn […] Read More

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Had Enough of The Fluff?

Remember Marshmallow Fluff? That creamy, fluffy concoction that you simply licked off a spoon and taste so good but provides nothing but empty calories.  It doesn't provide nourishment for your body, mind or soul.  It kinda reminds me of social media.  All fluff with little substance. Marketer's have stuffed so much sickly, sweet gobbledygook down our throats — […] Read More

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Show Me The Deliverables….Yeah Right!

Let's cut to the chase..... You are a consultant providing strategic services to organizations. You are in a meeting with a prospect interested in your services and they say "So what would be the deliverable?" The question of what's the deliverable is really a way to say "I have no idea what I need or […] Read More

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Chasing The Shiny Object

We are so easily distracted by those shiny objects that we think have value because everyone else is chasing them. Whether it be a new car, home, clothes or other material things at one time they were all the shiny object of the day and we had to have it at all cost. The same […] Read More

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Creating Uncertainty and Volitility

In the old days uncertainty and volatility were enemies of the marketplace.  Today uncertainty and volatility are the assets of those transforming the marketplace. The ability to create uncertainty and volatility  are the tools of today's market makers. There is a sweeping shift going on where the critical success reason for market makers  is shifting from improving things to […] Read More

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Real “Friends” Create Meaningful Value

How would you define a "friend"?  Most people would say they are the people who would be there for me without asking why. In other words real friends are people who know and love you. They are people who will give you advise when you ask for it and they also have enough relationship capital […] Read More

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Do Women Listen & Understand More Than Men?

Women often accuse men of not listening. Men usually get defensive and argue they do. We've all experienced this argument but the scientific facts support the women. In a world of constant change being able to interpret the meaning of change is more important than reacting to the change. Men tend to draw conclusions based […] Read More

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Learning to Understand

C.S. Lewis said: "We read to learn that we are not alone". Reading will help you to learn more about the world, about human nature, about how human beings interact in society and in work. Studies have shown that the best leaders are those that read a lot. But it is not just in reading […] Read More

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